Over 90% of an Eye-Tracking study’s accuracy –
at less than 1% of the time and cost.
Independent Eye-Tracking studies ensure EyeQuant’s predictive accuracy.
As scientists, we take the accuracy of EyeQuant’s predictions extremely seriously. To ensure that EyeQuant’s results match actual human viewing behaviour, every new EyeQuant version is carefully evaluated by an independent and large-scale Eye-Tracking study, using high precision equipment and best in class methodology.
EyeTracking Heatmap
Takes weeks, 3000-5000 USD.
EyeQuant Heatmap
Takes seconds, 30 USD.
The latest evaluation was conducted with 38 subjects (resembling average internet users) viewing 60 websites across a variety of categories (eCommerce landing pages, portals, publisher sites, blogs).
As a Gold Standard, we measure the predictive accuracy of Eye-Tracking itself using the scientific standard of Receiver Operating Characteristic (ROC) curves – simply put: how well does the data of one half of the subjects predict the other half’s viewing behaviour? High precision Eye-Tracking typically achieves a predictive performance of 93%. Note that this doesn’t get better with more subjects – studies of this size are the Gold Standard!
Now EyeQuant’s predictions are measured by using the exact same ROC-method – EyeQuant’s current attention model performs at an impressive 88% on landing pages and 84% on all websites. In absolute terms: EyeQuant delivers over 90% of an eye-tracking study’s predictive accuracy.
EyeQuant vs. Large-Scale Eye-Tracking
While any serious scientific evaluation of predictive power is necessarily quantitative and ideally based on the scientific standard of ROC (see above), it is useful to additionally look at visual heatmap comparisons. The following overview provides comparisons between heatmaps of a large-scale Eye-Tracking study (38 subjects) and both EyeQuant’s Attention and Perception Map. Note that EyeQuant’s heatmaps are based on a on a pixel-by-pixel basis and therefore tend to provide a more fine-grained look – however, this does not affect the clear overlap between EyeQuant’s and the study’s results:
Eye-Tracking Heatmap:
3 weeks, 3000 EUR
EyeQuant Analysis:
30 seconds, 30 EUR
EyeQuant:
Perception Map
