2013 is going to be a big year at EyeQuant, and with additions to the team, we thought the time was right to introduce ourselves a little better.
Kurtis Morrison - VP Client Services
Kurtis came to EyeQuant in April of 2012 to work as a business development manager, and in November 2012, he took on the role of VP Client Services. His stellar interpersonal skills and sharp eye for detail make Kurtis a truly indispensable member of the team. Here, he answers a few questions about himself:
Where did you grow up, and what did you want to be when you grew up?
I grew up on Vancouver Island in Canada. As a kid, I wanted to be a pilot in the air force. In high school I discovered my passion for business and entrepreneurship. It's a good thing I did, because my eyesight isn't very good - they never would have let me fly a fighter jet!
Tell us a love story: How did you find EyeQuant, or how did EyeQuant find you?
I had just finished business school in Canada, and I was looking for an adventure. A friend of mine in Berlin introduced me to a startup job board. That's where I first discovered EyeQuant, and I was absolutely hooked. I submitted a marketing plan for the company that night. The rest is history!
What exactly do you do at EyeQuant? What is the most important part of your role here?
I'm in charge of sales and account management. The most important part of my role is listening to and understanding the needs of both current and future customers.
You are wearing a wizard's hat and gazing into a crystal ball. So, what will we all be talking about in 2013?
2013 is the year that conversion optimization goes mainstream. For every $92 spent on driving traffic to websites, only $1 is spent on converting those visitors. That's about to change. I think that means a lot more A/B testing, and a more ROI-focused approach to design.