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Dominic Harkness

Recent Posts

Love (and hate) at first sight: how carousel banners influence first impressions in eCommerce

Posted by Dominic Harkness on May 15, 2017 4:10:45 PM


Carousels. Sliders. Rotating banners. Whatever you call them, we all know them. They inhabit the home pages of most eCommerce and corporate websites, much to the chagrin of experts and the annoyance of users everywhere.

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Topics: CRO, UX, Design Strategy, Design Critiques

Which budget hotel has the best UX design? [Data]

Posted by Dominic Harkness on Apr 24, 2017 4:53:30 PM

 

The budget hotel business isn't easy. In a crowded, price-sensitive market, it can be difficult to stand out. For budget hotel brands, a good website is one of the few ways to make a positive impression on potential guests before they choose a place to stay. In this post, we’re going to rank 8 of the top US budget hotel brand websites and see which ones deserve 5-stars in terms of design, and which ones don’t.

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Topics: CRO, UX, Industry Analysis & Benchmarks