Most websites are too cluttered and fail to efficiently guide users to the content they're looking for. But making changes to your company's website can be a serious headache. Every stakeholder has an opinion, and getting anything done can be a major challenge. If you work for a digital agency dealing with client websites, this likely rings especially true.
In May this year, new EU General Data Protection Regulation (GDPR) will take effect. This new, stricter legislation has significant consequences for any online business that collects data about its customers.
Website heatmaps have been a popular analysis tool for years, and there are dozens of different vendors out there offering some form of heatmaps - whether they're measuring clicks, mouse movements, or other kinds of engagement.
As reported by Fast Company and Inc. Magazine, a new EyeQuant study has shown that there's a surprisingly strong relationship between the "visual clarity" of a website (as rated by an algorithm) and its bounce rate. In fact, the results suggest that up to one-third of a user's decision to stay or bounce comes down to a snap judgment of whether or not the page is too cluttered. In this post, we'll take a closer look at the data and the methodology behind the study.
Today’s web and mobile users are distracted because they're bombarded with way more information online than they could ever consume. This has created a large (and growing) gap between the content available online and our capacity to consume it.
In 2006, Nielsen Norman published some fascinating research on how people scan and read websites. They announced that their study showed users tend to view web pages in a kind of "F-Pattern", and shared 3 examples of heat maps containing a distinct F-shape:
For the last couple of years, our friends at ConversionXL have compiled an annual State of Conversion Optimization report that details the progress made in the industry over time based on a survey of 333 optimization practitioners. The 2017 edition has landed, and includes all kinds of interesting stats.