Where UX, CRO and design meet machine learning & neuroscience.

Kurtis Morrison

Recent Posts

How Somebody Digital helped Fabergé increase conversion by 46%, and other reasons to love EyeQuant.

Posted by Kurtis Morrison on Jun 14, 2018

Note: This is a guest post by Lydia Wright, Head of Conversion Rate Optimisation at Somebody Digital, an agency that puts data and ROI at the heart of everything they do. Somebody Digital helps clients with analytics, CRO, PPC, SEO, paid social and programmatic.

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Topics: #eyequant

How A.I. can help you advocate for website design changes.

Posted by Kurtis Morrison on May 22, 2018

Most websites are too cluttered and fail to efficiently guide users to the content they're looking for. But making changes to your company's website can be a serious headache. Every stakeholder has an opinion, and getting anything done can be a major challenge. If you work for a digital agency dealing with client websites, this likely rings especially true.

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E-Commerce Optimisation: treat your PDP as a sales conversation

Posted by Kurtis Morrison on May 17, 2018

This is a guest post by Johann Van Tonder, E-Commerce optimisation expert, COO at AWA Digital and Co-Author of the book "E-Commerce Website Optimisation" (Kogan Page).
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Topics: CRO, Design Strategy

EyeQuant's new AI instantly tells you how eye-catching your ads are.

Posted by Kurtis Morrison on May 02, 2018

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Amidst run-up to GDPR, consider less invasive, AI-based analytics methods

Posted by Kurtis Morrison on Jan 24, 2018

In May this year, new EU General Data Protection Regulation (GDPR) will take effect. This new, stricter legislation has significant consequences for any online business that collects data about its customers.

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Predictive eye tracking for your website? Here's everything you need to know.

Posted by Kurtis Morrison on Nov 20, 2017

Website heatmaps have been a popular analysis tool for years, and there are dozens of different vendors out there offering some form of heatmaps - whether they're measuring clicks, mouse movements, or other kinds of engagement.

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Study Results: There's a clear relationship between “clean” web design and user engagement.

Posted by Kurtis Morrison on Oct 10, 2017

As reported by
Fast Company and Inc. Magazine, a new EyeQuant study has shown that there's a surprisingly strong relationship between the "visual clarity" of a website (as rated by an algorithm) and its bounce rate. In fact, the results suggest that up to one-third of a user's decision to stay or bounce comes down to a snap judgment of whether or not the page is too cluttered. In this post, we'll take a closer look at the data and the methodology behind the study.

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Hacking web design with neuroscience: 5 ways to influence how users see your website.

Posted by Kurtis Morrison on Sep 14, 2017

Today’s web and mobile users are distracted because they're bombarded with way more information online than they could ever consume. This has created a large (and growing) gap between the content available online and our capacity to consume it.

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Does the famous F-shape pattern in eye tracking really exist? [Data]

Posted by Kurtis Morrison on Sep 06, 2017

In 2006, Nielsen Norman published some fascinating research on how people scan and read websites. They announced that their study showed users tend to view web pages in a kind of "F-Pattern", and shared 3 examples of heat maps containing a distinct F-shape:

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Is eye tracking a waste of time for conversion optimization?

Posted by Kurtis Morrison on Aug 28, 2017

For the last couple of years, our friends at ConversionXL have compiled an annual State of Conversion Optimization report that details the progress made in the industry over time based on a survey of 333 optimization practitioners. The 2017 edition has landed, and includes all kinds of interesting stats.

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