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Where UX, CRO and design meet machine learning & neuroscience.

Kurtis Morrison

Recent Posts

How A.I. can Help You Advocate for Website Design Changes

Posted by Kurtis Morrison

Most websites are too cluttered and fail to efficiently guide users to the content they're looking for. But making changes to your company's website can be a serious headache. Every stakeholder has an opinion, and getting anything done can be a major challenge. If you work for a digital agency dealing with client websites, this likely rings especially true.

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E-Commerce Optimisation: treat your PDP as a sales conversation

Posted by Kurtis Morrison

This is a guest post by Johann Van Tonder, E-Commerce optimisation expert, COO at AWA Digital and Co-Author of the book "E-Commerce Website Optimisation" (Kogan Page).
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Topics: CRO, Design Strategy

How to Improve Your Advertising Effectiveness?

Posted by Kurtis Morrison

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AI Based Analytics, Tracking Tools & Website Heatmaps after GDPR

Posted by Kurtis Morrison

Post to GDPR, Consider Less Invasive AI-based Analytics Methods.

In May this year, new EU General Data Protection Regulation (GDPR) will take effect. This new, stricter legislation has significant consequences for any online business that collects data about its customers.

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Predictive Eye Tracking Analysis for Your Website

Posted by Kurtis Morrison

Website heatmaps have been a popular analysis tool for years, and there are dozens of different vendors out there offering some form of heatmaps - whether they're measuring clicks, mouse movements, or other kinds of engagement.

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Increase User Engagement on your Website with Clean Web Design

Posted by Kurtis Morrison

There's a clear relationship between "clean" web design and user engagement.

As reported by Fast Company and Inc. Magazine, a new EyeQuant study has shown that there's a surprisingly strong relationship between the "visual clarity" of a website (as rated by an algorithm) and its bounce rate. In fact, the results suggest that up to one-third of a user's decision to stay or bounce comes down to a snap judgment of whether or not the page is too cluttered. In this post, we'll take a closer look at the data and the methodology behind the study.

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Improve User Experience & Influence Where People Look on Your Website.

Posted by Kurtis Morrison

Hacking Web Design with Neuroscience: 5 Ways to Change the Way Users See Your Site

Today’s web and mobile users are distracted because they're bombarded with way more information online than they could ever consume. This has created a large (and growing) gap between the content available online and our capacity to consume it.

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Eye Tracking Studies: Does the Famous F-shape Pattern Really Exist?

Posted by Kurtis Morrison

In 2006, Nielsen Norman published some fascinating research on how people scan and read websites. They announced that their study showed users tend to view web pages in a kind of "F-Pattern", and shared 3 examples of heat maps containing a distinct F-shape:

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Eye Tracking Software - Is It Effective for Conversion Optimization

Posted by Kurtis Morrison

For the last couple of years, our friends at ConversionXL have compiled an annual State of Conversion Optimization report that details the progress made in the industry over time based on a survey of 333 optimization practitioners. The 2017 edition has landed, and includes all kinds of interesting stats.

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Design Research: 70% of Online Retailers Fail this Visual Hierarchy Test

Posted by Kurtis Morrison

Any designer would agree that establishing a clear visual hierarchy is one of the most basic functions of web design. It's beginner-level stuff, right?

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