Blog

Where UX, CRO and design meet machine learning & neuroscience.

Most website redesigns are a waste of money. Here’s what sets the successful ones apart.

Posted by Dominic Harkness on Sep 20, 2017

In the digital world, trends dictate everything - and that most certainly extends to websites. Why else would practically every homepage on the internet use a rotating carousel banner? Why else would eCommerce shops ask if you want to share their product detail page on Twitter? Remember when half the websites you visited had music? Remember when they were all made in Flash and took 2 minutes to load? 

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Topics: Design Strategy

Hacking web design with neuroscience: 5 ways to influence how users see your website.

Posted by Kurtis Morrison on Sep 14, 2017

Today’s web and mobile users are distracted because they're bombarded with way more information online than they could ever consume. This has created a large (and growing) gap between the content available online and our capacity to consume it.

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Does the famous F-shape pattern in eye tracking really exist? [Data]

Posted by Kurtis Morrison on Sep 06, 2017

In 2006, Nielsen Norman published some fascinating research on how people scan and read websites. They announced that their study showed users tend to view web pages in a kind of "F-Pattern", and shared 3 examples of heat maps containing a distinct F-shape:

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How user testing by Userlytics helps optimize for attention

Posted by Dominic Harkness on Sep 05, 2017

On the EyeQuant blog, we often write about the importance of visual hierarchy on websites, and making sure that users can quickly find what they’re looking for. We often give tips for how to visually emphasize key content. But how do you know which content is actually important and needs to be seen right away?

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Is eye tracking a waste of time for conversion optimization?

Posted by Kurtis Morrison on Aug 28, 2017

For the last couple of years, our friends at ConversionXL have compiled an annual State of Conversion Optimization report that details the progress made in the industry over time based on a survey of 333 optimization practitioners. The 2017 edition has landed, and includes all kinds of interesting stats.

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Design Research: 70% of e-retailers fail this visual hierarchy test

Posted by Kurtis Morrison on Aug 24, 2017

Any designer would agree that establishing a clear visual hierarchy is one of the most basic functions of web design. It's beginner-level stuff, right?

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A Simple 3-Step Process for De-Cluttering your Website

Posted by Rory Gallagher on Aug 08, 2017

If you've been following the EyeQuant blog, you probably already know that most websites are too cluttered. Why should you care about this? Because cluttered web designs aren't just an aesthetic problem, they're a business problem. In fact, clean, focused design is a key to success in the Distraction Economy and it's worth taking a closer look at your website. To give you a jump start, here are 3 simple steps to de-clutter your site effectively:

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Topics: CRO, UX, Design Strategy

How to design a visually effective product page

Posted by Dominic Harkness on Jul 27, 2017

Product pages ultimately exist for one reason: to showcase a product a shopper is interested in and close the sale. It's where we put our washing machines, dresses, and shoes on display to convince our shoppers that this is what they’ve been looking for, and that we're the ones to buy from.

Here, it's super important that the next steps visually stand out to make it as easy as possible for shoppers to place an item into their carts. There's nothing worse than a frustrating user experience at this stage.

How then can we direct users' attention to where it matters most? This article will show you 3 ways to make your product pages more effective:

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Topics: CRO, UX, Design Strategy

What Booking.com can Teach us About A/B Testing Strategy

Posted by Kurtis Morrison on Jul 25, 2017

Booking.com has a reputation for being one of the most heavily A/B-tested websites on the internet. Every feature, every font size and every color choice has been put to the test at some point. It's one of the reasons that Booking has been so successful in an incredibly competitive travel booking space.

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The 3 Ws: A simple framework for effective visual hierarchy on websites

Posted by Dominic Harkness on Jul 06, 2017

 The most basic job of web design is to ensure that users can find what they're looking for as quickly and easily as possible. This is where visual hierarchy comes in, a concept originating from 20th century Gestalt Psychology, which explains how websites can lead or direct users' eyes via certain visual cues.

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Topics: CRO, UX, Design Strategy