Last week in Malmö, Sweden, innovators like Reddit co-founder Alex Ohanian, branding expert Cindy Gallop, and EyeQuant's very own Fabian Stelzer convened to speak about the future of design, technology, and communications at Media Evolution's The Conference. During his presentation, Fabian walks us through a defining question for many at The Conference - an issue which has integral to any discussion about branding, advertising, and marketing. That is, how do we reconcile data with creativity?
There’s an age-old saying that goes, “The only thing that stands in the way of a business making more money is a design committee meeting.”
A building and a website aren't so different, really. Someone had to design it, and many more people have to use it. In this post, we'll look at 4 ways to work with UX experts, rein in design ego, and build a website that's made for change.
A/B testing is fast gaining popularity as a scientific method to increase conversions of your website.
[Update: We recently published an article on how to drive attention towards your CTA with color based on data from NASA and eye-tracking studies.]
Color permeates our actions and reactions to everything we do; it plays into our sense of identity, into our choices, into our relationship with the world around us.
