Blog

Where UX, CRO and design meet machine learning & neuroscience.

Product Page Design: Build Visually Appealing Product Pages

Posted by Dominic Harkness

Product pages ultimately exist for one reason: to showcase a product a shopper is interested in and close the sale. It's where we put our washing machines, dresses, and shoes on display to convince our shoppers that this is what they’ve been looking for, and that we're the ones to buy from.

Here, it's super important that the next steps visually stand out to make it as easy as possible for shoppers to place an item into their carts. There's nothing worse than a frustrating user experience at this stage.

How then can we direct users' attention to where it matters most? This article will show you 3 ways to make your product pages more effective:

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Topics: Design Strategy, UX, CRO

What Booking.com can Teach us About A/B Testing Strategy

Posted by Kurtis Morrison

Booking.com has a reputation for being one of the most heavily A/B-tested websites on the internet. Every feature, every font size and every color choice has been put to the test at some point. It's one of the reasons that Booking has been so successful in an incredibly competitive travel booking space.

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Effective Visual Hierarchy Design on Websites: The 3 Ws

Posted by Dominic Harkness

 The most basic job of web design is to ensure that users can find what they're looking for as quickly and easily as possible. This is where visual hierarchy comes in, a concept originating from 20th century Gestalt Psychology, which explains how websites can lead or direct users' eyes via certain visual cues.

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Topics: Design Strategy, UX, CRO

Data Driven Design Critique: Lowe's homepage

Posted by Dominic Harkness

 The 4th of July is nearly upon us, and US retailers are scrambling to promote their holiday sales. One of these retailers is Lowe’s, and today we’re going to critique the popular hardware chain’s current (June 28, 2017) homepage design as part of our new series of Data Driven Design Critiques.

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Modern UX Design Tools to Implement a Classic Usability Strategy

Posted by Kurtis Morrison

By now, most companies of a certain size have made at least one attempt to institutionalize UX. But few have managed to truly make it a fluid part of their everyday design processes.

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Topics: Workflow & Tools, UX

Is My Website Too Cluttered?

Posted by Rory Gallagher

Data shows that most websites are too cluttered.

In our last post we wrote about the challenges posed by the modern Distraction Economy: how information overload has created a growing gap between the amount of information we’re faced with every day, and our capacity to consume that information. We’re all suffering from information overload, so it's no surprise that the clearest messages are the ones that rise above the noise.

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Topics: Design Strategy, UX, CRO

The Distraction Economy: why scalable UX is the next revolution

Posted by Kurtis Morrison

[Note: this post is also available as a SlideShare presentation.}

Information overload: two words that succinctly describe the reality of modern life. Since the advent of the internet, the amount of information available to us has grown exponentially - to the point where the scale of information in existence is nearly incomprehensible.

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Topics: UX, Design Strategy

What are Website Heatmaps and How to Use Them?

Posted by Rory Gallagher

Demystifying Website Heat Maps: A Complete Guide for Enterprise Buyers.

Heat maps: it’s probably the broadest, most popular category of insight tools available to any company that wants to understand and improve the user experience on their website.

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How carousel banners influence first impressions and UX in eCommerce

Posted by Dominic Harkness

Carousels. Sliders. Rotating banners. Whatever you call them, we all know them. They inhabit the home pages of most eCommerce and corporate websites, much to the chagrin of experts and the annoyance of users everywhere.

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What is the Best Color to Use for Call to Action Buttons?

Posted by Kurtis Morrison

 

The Truth About Button Color on Websites (According to NASA and Eye Tracking)

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