Blog

Where UX, CRO and design meet machine learning & neuroscience.

How Do You Find Out What To A/B Test?

Posted by Bitsy Knox on Jul 22, 2013

This is a guest post by Francis Teo, Lead Conversion Strategist at Conversions Guaranteed

A/B testing is fast gaining popularity as a scientific method to increase conversions of your website.

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EyeQuant is now available on ExactTarget's HubExchange

Posted by Bitsy Knox on Jul 16, 2013

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Topics: CRO, UX, Workflow & Tools

Spy On Your Competitors For Better A/B Tests

Posted by Bitsy Knox on Jul 10, 2013

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108 Million Web Users Are Color Blind: How Do They See Your Website?

Posted by Bitsy Knox on Jul 02, 2013

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Capturing User Attention with Color

Posted by Bitsy Knox on Jun 27, 2013

[Update: We recently published an article on how to drive attention towards your CTA with color based on data from NASA and eye-tracking studies.]

Color permeates our actions and reactions to everything we do; it plays into our sense of identity, into our choices, into our relationship with the world around us.

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Topics: CRO, UX, Design Strategy

Introducing the EyeQuant Team, Part VI: CEO and Co-Founder Fabian Stelzer

Posted by Bitsy Knox on Jun 17, 2013


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Topics: #eyequant

Introducing the EyeQuant Team, Part V: Niko Felger, VP Product & Technology

Posted by Bitsy Knox on Jun 06, 2013


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Topics: #eyequant

Introducing the EyeQuant Team, Part IV: Felix Molitor, Software Engineer

Posted by Bitsy Knox on Jun 06, 2013


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Topics: #eyequant

How Change Blindness Affects User Perception of Websites

Posted by Bitsy Knox on May 16, 2013

We tend to like to think that we are aware of everything going on around us; after all, we are conscious human beings, and we notice changes to our surroundings, right?

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Deconstructing a 56% Conversion Lift at Big Contacts

Posted by Bitsy Knox on Apr 17, 2013

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