Blog

Where UX, CRO and design meet machine learning & neuroscience.

A/B Testing Art, Part I - Why Mondrian Was a Great Optimizer

Posted by Bitsy Knox on Jan 18, 2013

Read More

There’s Gold in Them Hills: Gold Panning for Attention Hackers

Posted by Bitsy Knox on Jan 15, 2013

Read More
Topics: Design Strategy

Introducing the EyeQuant Team, Part III: Bitsy Knox, Communications Director

Posted by Bitsy Knox on Jan 09, 2013

2013 is going to be a big year at EyeQuant, and with additions to the team, we thought the time was right to introduce ourselves a little better.

Read More
Topics: #eyequant

Introducing the EyeQuant Team, Part II: Eric Bye, Business Development Intern

Posted by Bitsy Knox on Jan 07, 2013

2013 is going to be a big year at EyeQuant, and with additions to the team, we thought the time was right to introduce ourselves a little better.

Read More
Topics: #eyequant

Introducing the EyeQuant Team, Part I: Kurtis Morrison, VP Client Services

Posted by Bitsy Knox on Jan 03, 2013

2013 is going to be a big year at EyeQuant, and with additions to the team, we thought the time was right to introduce ourselves a little better.

Read More
Topics: #eyequant

Google Analytics' Hilarious New Videos Pinpoint the Horrors of Online Shopping

Posted by Bitsy Knox on Dec 17, 2012

Read More
Topics: UX, Design Strategy

What's in a Heatmap? Predictive Eye-Tracking versus Click-Tracking

Posted by Fabian Stelzer on Oct 29, 2012

Here at EyeQuant, we are often asked what the difference is between EyeQuant and click-tracking tools such as ClickTale or Crazy Egg. Many marketers assume they are the same thing – afterall, they're all heatmaps of your webpage, right?

Indeed they are, but a heatmap is just a means of visualizing data. The insight you gain from any particular heatmap is based entirely on what kind of data it actually represents. For example, you can have a heatmap showing where heat (literally) is escaping from inside your home, and you can also have a heatmap representing the volume of “tweets” from a given geographic area:

Read More
Topics: CRO, UX, Workflow & Tools

"50% of all users don't buy because they can't find what they're looking for" - Shane Cassells, Google

Posted by Fabian Stelzer on Aug 28, 2012


If you're interested in conversion optimization, you must check out Google Conversion Expert Shane Cassells' excellent presentation in its entirety - his points are very much in line with our mission at EyeQuant: help your users find what they are looking for on your websites as quick as possible. 

Read More
Topics: CRO, UX, Design Strategy

Caltech STUDY: What you see is what you buy - how a simple design trick affects consumer choices

Posted by Fabian Stelzer on Jul 25, 2012

When consumers are busy, under time pressure or slightly indifferent towards a product's branding they tend to choose products that visually pop out, even overriding their personal preferences.

As the old adage goes, "seeing is believing". World-famous behavioural economist Daniel Kahneman specified the principle as "What You See Is All There Is", pointing out how most of our decisions are based on quick, intuitive and ultimately flawed perceptual processes. A simple example of this is the universally flabberghasting Müller-Lyer illusion, in which two lines of equal length appear to differ once outwards and inwards arrows are added.

Read More

Let's talk about CRO #1: Stephen Pavlovich from Conversion Factory

Posted by Fabian Stelzer on Jul 03, 2012

At EyeQuant we're working on the best tools for conversion optimization experts. "Let's talk about CRO" is our brand new interview column dedicated to those experts. We kick things off with Stephen Pavlovich, CEO of Conversion Factory in London! 

Read More
Topics: CRO, #eyequant