Blog

Where UX, CRO and design meet machine learning & neuroscience.

3 Hints to Improve Your Conversion with Eye-Tracking Data: EyeQuant's SmartInsights Guest Blog

Posted by Bitsy Knox on Feb 14, 2013

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Attention-Driven Design

Posted by Bitsy Knox on Feb 05, 2013

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Topics: CRO, UX, Design Strategy

In Conversation with Michael Goldhaber: Everything You Need to Know About the Attention Economy

Posted by Bitsy Knox on Jan 22, 2013

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A/B Testing Art, Part I - Why Mondrian Was a Great Optimizer

Posted by Bitsy Knox on Jan 18, 2013

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There’s Gold in Them Hills: Gold Panning for Attention Hackers

Posted by Bitsy Knox on Jan 15, 2013

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Topics: Design Strategy

Introducing the EyeQuant Team, Part II: Eric Bye, Business Development Intern

Posted by Bitsy Knox on Jan 07, 2013

2013 is going to be a big year at EyeQuant, and with additions to the team, we thought the time was right to introduce ourselves a little better.

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Topics: #eyequant

Introducing the EyeQuant Team, Part I: Kurtis Morrison, VP Client Services

Posted by Bitsy Knox on Jan 03, 2013

2013 is going to be a big year at EyeQuant, and with additions to the team, we thought the time was right to introduce ourselves a little better.

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Topics: #eyequant

Google Analytics' Hilarious New Videos Pinpoint the Horrors of Online Shopping

Posted by Bitsy Knox on Dec 17, 2012

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Topics: UX, Design Strategy

What's in a Heatmap? Predictive Eye-Tracking versus Click-Tracking

Posted by Fabian Stelzer on Oct 29, 2012

Here at EyeQuant, we are often asked what the difference is between EyeQuant and click-tracking tools such as ClickTale or Crazy Egg. Many marketers assume they are the same thing – afterall, they're all heatmaps of your webpage, right?

Indeed they are, but a heatmap is just a means of visualizing data. The insight you gain from any particular heatmap is based entirely on what kind of data it actually represents. For example, you can have a heatmap showing where heat (literally) is escaping from inside your home, and you can also have a heatmap representing the volume of “tweets” from a given geographic area:

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Topics: CRO, UX, Workflow & Tools

"50% of all users don't buy because they can't find what they're looking for" - Shane Cassells, Google

Posted by Fabian Stelzer on Aug 28, 2012


If you're interested in conversion optimization, you must check out Google Conversion Expert Shane Cassells' excellent presentation in its entirety - his points are very much in line with our mission at EyeQuant: help your users find what they are looking for on your websites as quick as possible. 

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Topics: CRO, UX, Design Strategy

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