Where UX, CRO and design meet machine learning & neuroscience.

Caltech STUDY: What you see is what you buy - how a simple design trick affects consumer choices

Posted by Fabian Stelzer on Jul 25, 2012

When consumers are busy, under time pressure or slightly indifferent towards a product's branding they tend to choose products that visually pop out, even overriding their personal preferences.

As the old adage goes, "seeing is believing". World-famous behavioural economist Daniel Kahneman specified the principle as "What You See Is All There Is", pointing out how most of our decisions are based on quick, intuitive and ultimately flawed perceptual processes. A simple example of this is the universally flabberghasting Müller-Lyer illusion, in which two lines of equal length appear to differ once outwards and inwards arrows are added.

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Let's talk about CRO #1: Stephen Pavlovich from Conversion Factory

Posted by Fabian Stelzer on Jul 03, 2012

At EyeQuant we're working on the best tools for conversion optimization experts. "Let's talk about CRO" is our brand new interview column dedicated to those experts. We kick things off with Stephen Pavlovich, CEO of Conversion Factory in London! 

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Topics: CRO, #eyequant

The Power of Eye-Tracking Results in A/B Testing

Posted by Fabian Stelzer on May 21, 2012

The Conversion Optimization gurus from WiderFunnel, without a doubt one of the most reputed international agencies around, have set up a cool website called ConversionSkills that prompts you to guess the results of A/B-n tests. Here's an example of 3 landing page variations selling business cards:

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Topics: CRO, Design Strategy

How to effectively hide your Call to Action #1: LinkedIn Upgrades.

Posted by Fabian Stelzer on May 14, 2012

We at EyeQuant really like LinkedIn. We actually like it so much that we recently decided to upgrade our premium accounts to the next tier – however, this is easier said than done. What particularly struck us was how LinkedIn seems to deliberately hide their "Upgrade my account" call to action once you're already using a premium account: it took us half a minute (i. e. 0.5 internet hours) on their account settings page to finally see it:

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How we redesigned EyeQuant - using EyeQuant

Posted by Fabian Stelzer on Mar 04, 2012

It’s hard to imagine Karl Lagerfeld wearing Flip Flops, a t-shirt and shorts. He’s not only a fashion designer, but a fashion icon himself.

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Topics: CRO, UX, Design Critiques

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