EyeQuant Blog

Why Your A/B Testing Program isn't Working

Posted by Kurtis Morrison on Sep 19, 2016 3:06:54 PM

By Kurtis Morrison, VP Client Services at EyeQuant

Over the past 4 years I’ve met somewhere between 500 and 1000 conversion optimization practitioners. I meet more every week, and with every person I meet I try and learn a little something. I ask lots of questions. One of my favourite questions is this:

What percentage of your A/B tests are “winners”?

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It seems simple enough. The ultimate KPI for any conversion optimization program is uplift. Without uplift, there is no measurable ROI of conversion optimization. There’s no tangible reason for management to take it seriously as a function. So you’d think that people in CRO - who spend all day looking at metrics and data - would know their own numbers, right? Yet in most cases, the people I talk to have only a rough idea of what their win-rate is, and many don’t really know. (FYI: the reported "win rates" range from 20% to around 70%)

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Topics: a/b testing, conversion rate optimization, CRO

Spy On Your Competitors For Better A/B Tests

Posted by Bitsy Knox on Jul 10, 2013 3:20:52 PM
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Topics: a/b testing, attention, conversion rate optimization, CRO, #eyequant, landing page, landing page optimization, multivariate testing, predictive eye-tracking

Where UX, CRO and design meet machine learning & neuroscience.

 

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