EyeQuant Blog

Why Your A/B Testing Program isn't Working

Posted by Kurtis Morrison on Sep 19, 2016 3:06:54 PM

By Kurtis Morrison, VP Client Services at EyeQuant

Over the past 4 years I’ve met somewhere between 500 and 1000 conversion optimization practitioners. I meet more every week, and with every person I meet I try and learn a little something. I ask lots of questions. One of my favourite questions is this:

What percentage of your A/B tests are “winners”?

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It seems simple enough. The ultimate KPI for any conversion optimization program is uplift. Without uplift, there is no measurable ROI of conversion optimization. There’s no tangible reason for management to take it seriously as a function. So you’d think that people in CRO - who spend all day looking at metrics and data - would know their own numbers, right? Yet in most cases, the people I talk to have only a rough idea of what their win-rate is, and many don’t really know. (FYI: the reported "win rates" range from 20% to around 70%)

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Topics: a/b testing, conversion rate optimization, CRO

Designers & Growth Hackers: Show Your Process

Posted by Bitsy Knox on Aug 30, 2013 2:50:25 PM
Show me, don’t tell me: visually communicating your process eases tensions across departments, and will make your design meeting a hell of a lot easier.
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Topics: CRO, #eyequant, web design, #webdesign #usabilitytesting #weboptimization

Ending the War Between Data and Creativity: Big Ideas from Media Evolution's The Conference (Video)

Posted by Bitsy Knox on Aug 26, 2013 3:40:49 PM

Last week in Malmö, Sweden, innovators like Reddit co-founder Alex Ohanian, branding expert Cindy Gallop, and EyeQuant's very own Fabian Stelzer convened to speak about the future of design, technology, and communications at Media Evolution's The Conference. During his presentation, Fabian walks us through a defining question for many at The Conference - an issue which has integral to any discussion about branding, advertising, and marketing. That is, how do we reconcile data with creativity? 

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Topics: CRO, #eyequant, #growthhacking, #video, #webdesign, #weboptimization

EyeQuant is now available on ExactTarget's HubExchange

Posted by Bitsy Knox on Jul 16, 2013 11:27:27 AM
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Topics: clickthrough, CRO, email marketing, exactarget, hubexchange, Uncategorized, usability, UX

Spy On Your Competitors For Better A/B Tests

Posted by Bitsy Knox on Jul 10, 2013 3:20:52 PM
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Topics: a/b testing, attention, conversion rate optimization, CRO, #eyequant, landing page, landing page optimization, multivariate testing, predictive eye-tracking

Capturing User Attention with Color

Posted by Bitsy Knox on Jun 27, 2013 1:40:06 PM
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Topics: branding, color, CRO, Uncategorized, user attention, web design

How Change Blindness Affects User Perception of Websites

Posted by Bitsy Knox on May 16, 2013 3:13:20 PM

We tend to like to think that we are aware of everything going on around us; after all, we are conscious human beings, and we notice changes to our surroundings, right?

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Topics: #conversionoptimization, CRO, #eyequant, #heatmap, #landingpage, #lpo, #predictiveeyetracking, Uncategorized

Deconstructing a 56% Conversion Lift at Big Contacts

Posted by Bitsy Knox on Apr 17, 2013 4:36:14 PM
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Topics: attention, case-study, #conversionoptimization, CRO, #ecommerce, #eyequant, #heatmap, #onlinemarketing, Uncategorized

How Many Seconds Does Your Website Have to Capture User Attention?

Posted by Bitsy Knox on Apr 8, 2013 1:16:18 PM

“You only have a few seconds to capture someone’s attention.”

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Topics: analysis, attention, conversion rate, CRO, first moment of truth, first-three-seconds, Uncategorized, usability, UX, web design

6 Ways to Achieve an Instant 30% Sign-Up Boost: An EyeQuant Case-Study (Fashion E-Commerce)

Posted by Bitsy Knox on Apr 3, 2013 11:24:27 AM
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Topics: case-study, CRO, e-commerce, Uncategorized

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