EyeQuant Blog

Love (and hate) at first sight: how carousel banners influence first impressions in eCommerce

Posted by Dominic Harkness on May 15, 2017 4:10:45 PM


Carousels. Sliders. Rotating banners. Whatever you call them, we all know them. They inhabit the home pages of most eCommerce and corporate websites, much to the chagrin of experts and the annoyance of users everywhere.

Read More

Topics: CRO, UX, Design Strategy, Design Critiques

The truth about button color on websites (according to NASA and eye tracking)

Posted by Kurtis Morrison on May 4, 2017 11:20:17 AM

 

It's one of the oldest debates in web design and digital marketing: which color should you use for call to action buttons?

Read More

Topics: CRO, UX, Design Strategy, Myth Busting

Which budget hotel has the best UX design? [Data]

Posted by Dominic Harkness on Apr 24, 2017 4:53:30 PM

 

The budget hotel business isn't easy. In a crowded, price-sensitive market, it can be difficult to stand out. For budget hotel brands, a good website is one of the few ways to make a positive impression on potential guests before they choose a place to stay. In this post, we’re going to rank 8 of the top US budget hotel brand websites and see which ones deserve 5-stars in terms of design, and which ones don’t.

Read More

Topics: CRO, UX, Industry Analysis & Benchmarks

Which UK car rental brand has the best UX design? [Data]

Posted by Kurtis Morrison on Apr 6, 2017 7:43:48 PM

 

Admit it - you check up on your competitors from time-to-time to see what they're up to. It's human nature, and in many cases it's a prudent business move.

Read More

Topics: CRO, UX, Industry Analysis & Benchmarks

Why Your A/B Testing Program isn't Working

Posted by Kurtis Morrison on Sep 19, 2016 3:06:54 PM

By Kurtis Morrison, VP Client Services at EyeQuant

Over the past 4 years I’ve met somewhere between 500 and 1000 conversion optimization practitioners. I meet more every week, and with every person I meet I try and learn a little something. I ask lots of questions. One of my favourite questions is this:

What percentage of your A/B tests are “winners”?

246816211_573c2901e1_o.jpg

It seems simple enough. The ultimate KPI for any conversion optimization program is uplift. Without uplift, there is no measurable ROI of conversion optimization. There’s no tangible reason for management to take it seriously as a function. So you’d think that people in CRO - who spend all day looking at metrics and data - would know their own numbers, right? Yet in most cases, the people I talk to have only a rough idea of what their win-rate is, and many don’t really know. (FYI: the reported "win rates" range from 20% to around 70%)

Read More

Topics: CRO, Design Strategy, Workflow & Tools

Cyber Monday: Rating the Best and the Worst Mobile Experiences with A.I.

Posted by Kurtis Morrison on Dec 2, 2014 6:49:02 PM

 

It’s Tuesday morning and retailers across the world are breathing a collective sigh of relief. Although the holiday shopping season still has nearly 4 weeks to go, the high-stakes, ultra-stressful Black Friday and Cyber Monday are behind us. For retailers, the last few days were all about executing on the strategies that have been carefully planned for months. According to a piece in the Washington Post, a common goal this year was to win over a coveted new breed of omnichannel shoppers who “ping-pong from physical stores to laptops to smartphones, and a purchase can come via any of these avenues at any time.”

Read More

Topics: CRO, Design Strategy, Design Critiques

Prime Advice: How Amazon Could Improve its Prime Landing Page and Boost Subscriptions

Posted by Kurtis Morrison on Sep 29, 2014 11:56:11 AM

As most of you probably know, Amazon offers a premium membership called “Prime”, which allows you to get fast, free shipping on your purchases, as well as other benefits like streaming video and music. If you shop a lot on Amazon, it’s a pretty good deal at just $99/year, which is why many people (including myself) have signed up.
To drive these subscriptions, Amazon has a landing page set up where it offers users the opportunity to sign up for a free trial of Prime service. I decided to run a quick audit of this page and see if there might be some opportunity to improve it. For all the EyeQuant users out there, this is a good example of how you can use EyeQuant on your own sites.

Read More

Topics: CRO, UX, Design Critiques

Why The New Google Search Ads Design Is a Subtle Work of Genius

Posted by Fabian Stelzer on Mar 20, 2014 6:13:50 PM

It's official - Google has rolled out a major redesign of their search results and search ads. The company line, as outlined by Jon Wiley - Google's lead designer for search - is that the new design improves "readability and creates an overall cleaner look", while the redesign of the ads is "making the multi-device experience more consistent."
Google's desktop ads now do match the design of their mobile versions and achieving multi-device consistency certainly is a great reason. We'd like to take a data-informed guess on what other good reasons Google might have had for this major revamp of their most important interface. 

Read More

Topics: CRO, UX, Design Strategy

Designers & Growth Hackers: Show Your Process

Posted by Bitsy Knox on Aug 30, 2013 2:50:25 PM
Show me, don’t tell me: visually communicating your process eases tensions across departments, and will make your design meeting a hell of a lot easier.
Read More

Topics: CRO, Design Strategy, Workflow & Tools

Ending the War Between Data and Creativity: Big Ideas from Media Evolution's The Conference (Video)

Posted by Bitsy Knox on Aug 26, 2013 3:40:49 PM

Last week in Malmö, Sweden, innovators like Reddit co-founder Alex Ohanian, branding expert Cindy Gallop, and EyeQuant's very own Fabian Stelzer convened to speak about the future of design, technology, and communications at Media Evolution's The Conference. During his presentation, Fabian walks us through a defining question for many at The Conference - an issue which has integral to any discussion about branding, advertising, and marketing. That is, how do we reconcile data with creativity? 

Read More

Topics: CRO, Design Strategy, Research Insights