Blog

Where UX, CRO and design meet machine learning & neuroscience.

How Monito used A.I. to evaluate 12 A/B test ideas in one day

Posted by Dominic Harkness on Nov 01, 2017

A/B testing is a powerful method for testing design variants, but it's also expensive. Each test costs time, traffic, and development resources. Adding to the frustration, only one out of seven A/B tests generates any meaningful uplift in the first place. This means there's always a considerable risk that the test variants will underperform, cost immediate revenue and eat up time and money. Almost all conversion teams feel the strain of limited resources in one way or another.

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Is eye tracking a waste of time for conversion optimization?

Posted by Kurtis Morrison on Aug 28, 2017

For the last couple of years, our friends at ConversionXL have compiled an annual State of Conversion Optimization report that details the progress made in the industry over time based on a survey of 333 optimization practitioners. The 2017 edition has landed, and includes all kinds of interesting stats.

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A simple 3-step process for de-cluttering your website

Posted by Rory Gallagher on Aug 08, 2017

If you've been following the EyeQuant blog, you probably already know that most websites are too cluttered. Why should you care about this? Because cluttered web designs aren't just an aesthetic problem, they're a business problem. In fact, clean, focused design is a key to success in the Distraction Economy and it's worth taking a closer look at your website. To give you a jump start, here are 3 simple steps to de-clutter your site effectively:

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Topics: CRO, UX, Design Strategy

How to design a visually effective product page

Posted by Dominic Harkness on Jul 27, 2017

Product pages ultimately exist for one reason: to showcase a product a shopper is interested in and close the sale. It's where we put our washing machines, dresses, and shoes on display to convince our shoppers that this is what they’ve been looking for, and that we're the ones to buy from.

Here, it's super important that the next steps visually stand out to make it as easy as possible for shoppers to place an item into their carts. There's nothing worse than a frustrating user experience at this stage.

How then can we direct users' attention to where it matters most? This article will show you 3 ways to make your product pages more effective:

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Topics: CRO, UX, Design Strategy

What Booking.com can Teach us About A/B Testing Strategy

Posted by Kurtis Morrison on Jul 25, 2017

Booking.com has a reputation for being one of the most heavily A/B-tested websites on the internet. Every feature, every font size and every color choice has been put to the test at some point. It's one of the reasons that Booking has been so successful in an incredibly competitive travel booking space.

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The 3 Ws: A simple framework for effective visual hierarchy on websites

Posted by Dominic Harkness on Jul 06, 2017

 The most basic job of web design is to ensure that users can find what they're looking for as quickly and easily as possible. This is where visual hierarchy comes in, a concept originating from 20th century Gestalt Psychology, which explains how websites can lead or direct users' eyes via certain visual cues.

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Topics: CRO, UX, Design Strategy

Data shows that most websites are too cluttered.

Posted by Rory Gallagher on Jun 20, 2017

In our last post we wrote about the challenges posed by the modern Distraction Economy: how information overload has created a growing gap between the amount of information we’re faced with every day, and our capacity to consume that information. We’re all suffering from information overload, so it's no surprise that the clearest messages are the ones that rise above the noise.

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Topics: CRO, UX, Design Strategy

Demystifying website heat maps: a complete guide for enterprise buyers

Posted by Rory Gallagher on May 30, 2017

Heat maps: it’s probably the broadest, most popular category of insight tools available to any company that wants to understand and improve the user experience on their website.

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How carousel banners influence first impressions in eCommerce

Posted by Dominic Harkness on May 15, 2017

Carousels. Sliders. Rotating banners. Whatever you call them, we all know them. They inhabit the home pages of most eCommerce and corporate websites, much to the chagrin of experts and the annoyance of users everywhere.

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The truth about button color on websites (according to NASA and eye tracking)

Posted by Kurtis Morrison on May 04, 2017

 It's one of the oldest debates in web design and digital marketing: which color should you use for call to action buttons?

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