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Where UX, CRO and design meet machine learning & neuroscience.

How to design a visually effective product page

Posted by Dominic Harkness on Jul 27, 2017

Product pages ultimately exist for one reason: to showcase a product a shopper is interested in and close the sale. It's where we put our washing machines, dresses, and shoes on display to convince our shoppers that this is what they’ve been looking for, and that we're the ones to buy from.

Here, it's super important that the next steps visually stand out to make it as easy as possible for shoppers to place an item into their carts. There's nothing worse than a frustrating user experience at this stage.

How then can we direct users' attention to where it matters most? This article will show you 3 ways to make your product pages more effective:

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Topics: CRO, UX, Design Strategy

What Booking.com can Teach us About A/B Testing Strategy

Posted by Kurtis Morrison on Jul 25, 2017

Booking.com has a reputation for being one of the most heavily A/B-tested websites on the internet. Every feature, every font size and every color choice has been put to the test at some point. It's one of the reasons that Booking has been so successful in an incredibly competitive travel booking space.

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The 3 Ws: A simple framework for effective visual hierarchy on websites

Posted by Dominic Harkness on Jul 06, 2017

 The most basic job of web design is to ensure that users can find what they're looking for as quickly and easily as possible. This is where visual hierarchy comes in, a concept originating from 20th century Gestalt Psychology, which explains how websites can lead or direct users' eyes via certain visual cues.

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Topics: CRO, UX, Design Strategy

Data shows that most websites are too cluttered.

Posted by Rory Gallagher on Jun 20, 2017

In our last post we wrote about the challenges posed by the modern Distraction Economy: how information overload has created a growing gap between the amount of information we’re faced with every day, and our capacity to consume that information. We’re all suffering from information overload, so it's no surprise that the clearest messages are the ones that rise above the noise.

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Topics: CRO, UX, Design Strategy

Demystifying website heat maps: a complete guide for enterprise buyers

Posted by Rory Gallagher on May 30, 2017

Heat maps: it’s probably the broadest, most popular category of insight tools available to any company that wants to understand and improve the user experience on their website.

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How carousel banners influence first impressions in eCommerce

Posted by Dominic Harkness on May 15, 2017

Carousels. Sliders. Rotating banners. Whatever you call them, we all know them. They inhabit the home pages of most eCommerce and corporate websites, much to the chagrin of experts and the annoyance of users everywhere.

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The truth about button color on websites (according to NASA and eye tracking)

Posted by Kurtis Morrison on May 04, 2017

 It's one of the oldest debates in web design and digital marketing: which color should you use for call to action buttons?

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Which budget hotel has the best UX design? [Data]

Posted by Dominic Harkness on Apr 24, 2017

 The budget hotel business isn't easy. In a crowded, price-sensitive market, it can be difficult to stand out. For budget hotel brands, a good website is one of the few ways to make a positive impression on potential guests before they choose a place to stay. In this post, we’re going to rank 8 of the top US budget hotel brand websites and see which ones deserve 5-stars in terms of design, and which ones don’t.

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Which UK car rental brand has the best UX design? [Data]

Posted by Kurtis Morrison on Apr 06, 2017

Admit it - you check up on your competitors from time-to-time to see what they're up to. It's human nature, and in many cases it's a prudent business move.

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Why Your A/B Testing Program isn't Working

Posted by Kurtis Morrison on Sep 19, 2016

By Kurtis Morrison, VP Client Services at EyeQuant

Over the past 4 years I’ve met somewhere between 500 and 1000 conversion optimization practitioners. I meet more every week, and with every person I meet I try and learn a little something. I ask lots of questions. One of my favourite questions is this:

What percentage of your A/B tests are “winners”?

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It seems simple enough. The ultimate KPI for any conversion optimization program is uplift. Without uplift, there is no measurable ROI of conversion optimization. There’s no tangible reason for management to take it seriously as a function. So you’d think that people in CRO - who spend all day looking at metrics and data - would know their own numbers, right? Yet in most cases, the people I talk to have only a rough idea of what their win-rate is, and many don’t really know. (FYI: the reported "win rates" range from 20% to around 70%)

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