Blog

Where UX, CRO and design meet machine learning & neuroscience.

The overloaded cart page: Even Zappos is committing this UX sin

Posted by Dominic Harkness on Oct 04, 2017

Working in the UX space rapidly leads to a different perspective on web design. You start looking at things through a different lens. Suddenly UX issues stand out more and become frustrating not just from a user perspective, but also a professional one, since many of them could easily be fixed.

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Topics: UX, Design Critiques

What Booking.com can Teach us About A/B Testing Strategy

Posted by Kurtis Morrison on Jul 25, 2017

Booking.com has a reputation for being one of the most heavily A/B-tested websites on the internet. Every feature, every font size and every color choice has been put to the test at some point. It's one of the reasons that Booking has been so successful in an incredibly competitive travel booking space.

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Data Driven Design Critique: Lowe's homepage

Posted by Dominic Harkness on Jul 03, 2017

 The 4th of July is nearly upon us, and US retailers are scrambling to promote their holiday sales. One of these retailers is Lowe’s, and today we’re going to critique the popular hardware chain’s current (June 28, 2017) homepage design as part of our new series of Data Driven Design Critiques.

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How carousel banners influence first impressions in eCommerce

Posted by Dominic Harkness on May 15, 2017

Carousels. Sliders. Rotating banners. Whatever you call them, we all know them. They inhabit the home pages of most eCommerce and corporate websites, much to the chagrin of experts and the annoyance of users everywhere.

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Cyber Monday: Rating the Best and the Worst Mobile Experiences with A.I.

Posted by Kurtis Morrison on Dec 02, 2014

 

It’s Tuesday morning and retailers across the world are breathing a collective sigh of relief. Although the holiday shopping season still has nearly 4 weeks to go, the high-stakes, ultra-stressful Black Friday and Cyber Monday are behind us. For retailers, the last few days were all about executing on the strategies that have been carefully planned for months. According to a piece in the Washington Post, a common goal this year was to win over a coveted new breed of omnichannel shoppers who “ping-pong from physical stores to laptops to smartphones, and a purchase can come via any of these avenues at any time.”

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Prime Advice: How Amazon Could Improve its Prime Landing Page and Boost Subscriptions

Posted by Kurtis Morrison on Sep 29, 2014

As most of you probably know, Amazon offers a premium membership called “Prime”, which allows you to get fast, free shipping on your purchases, as well as other benefits like streaming video and music. If you shop a lot on Amazon, it’s a pretty good deal at just $99/year, which is why many people (including myself) have signed up.
To drive these subscriptions, Amazon has a landing page set up where it offers users the opportunity to sign up for a free trial of Prime service. I decided to run a quick audit of this page and see if there might be some opportunity to improve it. For all the EyeQuant users out there, this is a good example of how you can use EyeQuant on your own sites.

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Topics: CRO, UX, Design Critiques

When You Want to Convert, Less is More

Posted by Kurtis Morrison on Sep 04, 2013

When I'm chatting with clients, partners, and prospects, I find myself talking a lot about the idea of “visual clutter”. My colleague Bitsy has written extensively on the topic of “attention-driven design”, but I wanted to add my take on the issue.

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Lame Optimization Ideas Hold Up Design Meetings: Here's How to Stop Them

Posted by Bitsy Knox on Aug 19, 2013

There’s an age-old saying that goes, “The only thing that stands in the way of a business making more money is a design committee meeting.”

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Spy On Your Competitors For Better A/B Tests

Posted by Bitsy Knox on Jul 10, 2013

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Deconstructing a 56% Conversion Lift at Big Contacts

Posted by Bitsy Knox on Apr 17, 2013

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