EyeQuant Blog

Love (and hate) at first sight: how carousel banners influence first impressions in eCommerce

Posted by Dominic Harkness on May 15, 2017 4:10:45 PM


Carousels. Sliders. Rotating banners. Whatever you call them, we all know them. They inhabit the home pages of most eCommerce and corporate websites, much to the chagrin of experts and the annoyance of users everywhere.

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Topics: CRO, UX, Design Strategy, Design Critiques

Cyber Monday: Rating the Best and the Worst Mobile Experiences with A.I.

Posted by Kurtis Morrison on Dec 2, 2014 6:49:02 PM

 

It’s Tuesday morning and retailers across the world are breathing a collective sigh of relief. Although the holiday shopping season still has nearly 4 weeks to go, the high-stakes, ultra-stressful Black Friday and Cyber Monday are behind us. For retailers, the last few days were all about executing on the strategies that have been carefully planned for months. According to a piece in the Washington Post, a common goal this year was to win over a coveted new breed of omnichannel shoppers who “ping-pong from physical stores to laptops to smartphones, and a purchase can come via any of these avenues at any time.”

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Topics: CRO, Design Strategy, Design Critiques

Prime Advice: How Amazon Could Improve its Prime Landing Page and Boost Subscriptions

Posted by Kurtis Morrison on Sep 29, 2014 11:56:11 AM

As most of you probably know, Amazon offers a premium membership called “Prime”, which allows you to get fast, free shipping on your purchases, as well as other benefits like streaming video and music. If you shop a lot on Amazon, it’s a pretty good deal at just $99/year, which is why many people (including myself) have signed up.
To drive these subscriptions, Amazon has a landing page set up where it offers users the opportunity to sign up for a free trial of Prime service. I decided to run a quick audit of this page and see if there might be some opportunity to improve it. For all the EyeQuant users out there, this is a good example of how you can use EyeQuant on your own sites.

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Topics: CRO, UX, Design Critiques

When You Want to Convert, Less is More

Posted by Kurtis Morrison on Sep 4, 2013 7:33:22 PM

When I'm chatting with clients, partners, and prospects, I find myself talking a lot about the idea of “visual clutter”. My colleague Bitsy has written extensively on the topic of “attention-driven design”, but I wanted to add my take on the issue.

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Topics: Research Insights, Design Critiques

Lame Optimization Ideas Hold Up Design Meetings: Here's How to Stop Them

Posted by Bitsy Knox on Aug 19, 2013 3:07:23 PM

There’s an age-old saying that goes, “The only thing that stands in the way of a business making more money is a design committee meeting.”

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Topics: CRO, UX, Design Strategy, Design Critiques, Workflow & Tools

Spy On Your Competitors For Better A/B Tests

Posted by Bitsy Knox on Jul 10, 2013 3:20:52 PM
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Topics: Design Strategy, Design Critiques, Industry Analysis & Benchmarks

Deconstructing a 56% Conversion Lift at Big Contacts

Posted by Bitsy Knox on Apr 17, 2013 4:36:14 PM
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Topics: CRO, Design Strategy, Design Critiques

6 Ways to Achieve an Instant 30% Sign-Up Boost: An EyeQuant Case-Study (Fashion E-Commerce)

Posted by Bitsy Knox on Apr 3, 2013 11:24:27 AM
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Topics: CRO, Design Strategy, Design Critiques

The Secret Reason behind a 262% Conversion Lift

Posted by Fabian Stelzer on Mar 11, 2013 6:31:00 PM
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Topics: CRO, Design Critiques

3 Hints to Improve Your Conversion with Eye-Tracking Data: EyeQuant's SmartInsights Guest Blog

Posted by Bitsy Knox on Feb 14, 2013 1:58:53 PM
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Topics: CRO, Design Strategy, Design Critiques