EyeQuant Blog

Love (and hate) at first sight: how carousel banners influence first impressions in eCommerce

Posted by Dominic Harkness on May 15, 2017 4:10:45 PM


Carousels. Sliders. Rotating banners. Whatever you call them, we all know them. They inhabit the home pages of most eCommerce and corporate websites, much to the chagrin of experts and the annoyance of users everywhere.

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Topics: CRO, UX, Design Strategy, Design Critiques

The truth about button color on websites (according to NASA and eye tracking)

Posted by Kurtis Morrison on May 4, 2017 11:20:17 AM

 

It's one of the oldest debates in web design and digital marketing: which color should you use for call to action buttons?

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Topics: CRO, UX, Design Strategy, Myth Busting

Why Your A/B Testing Program isn't Working

Posted by Kurtis Morrison on Sep 19, 2016 3:06:54 PM

By Kurtis Morrison, VP Client Services at EyeQuant

Over the past 4 years I’ve met somewhere between 500 and 1000 conversion optimization practitioners. I meet more every week, and with every person I meet I try and learn a little something. I ask lots of questions. One of my favourite questions is this:

What percentage of your A/B tests are “winners”?

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It seems simple enough. The ultimate KPI for any conversion optimization program is uplift. Without uplift, there is no measurable ROI of conversion optimization. There’s no tangible reason for management to take it seriously as a function. So you’d think that people in CRO - who spend all day looking at metrics and data - would know their own numbers, right? Yet in most cases, the people I talk to have only a rough idea of what their win-rate is, and many don’t really know. (FYI: the reported "win rates" range from 20% to around 70%)

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Topics: CRO, Design Strategy, Workflow & Tools

Cyber Monday: Rating the Best and the Worst Mobile Experiences with A.I.

Posted by Kurtis Morrison on Dec 2, 2014 6:49:02 PM

 

It’s Tuesday morning and retailers across the world are breathing a collective sigh of relief. Although the holiday shopping season still has nearly 4 weeks to go, the high-stakes, ultra-stressful Black Friday and Cyber Monday are behind us. For retailers, the last few days were all about executing on the strategies that have been carefully planned for months. According to a piece in the Washington Post, a common goal this year was to win over a coveted new breed of omnichannel shoppers who “ping-pong from physical stores to laptops to smartphones, and a purchase can come via any of these avenues at any time.”

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Topics: CRO, Design Strategy, Design Critiques

Does Clean Design Improve eCommerce Sales?

Posted by Kurtis Morrison on Jul 22, 2014 5:20:51 PM

Internet Retailer recently released its top 500 guide (note: paywall), which tracks the performance of the largest eCommerce sites in the world.

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Topics: Design Strategy, Industry Analysis & Benchmarks

Why The New Google Search Ads Design Is a Subtle Work of Genius

Posted by Fabian Stelzer on Mar 20, 2014 6:13:50 PM

It's official - Google has rolled out a major redesign of their search results and search ads. The company line, as outlined by Jon Wiley - Google's lead designer for search - is that the new design improves "readability and creates an overall cleaner look", while the redesign of the ads is "making the multi-device experience more consistent."
Google's desktop ads now do match the design of their mobile versions and achieving multi-device consistency certainly is a great reason. We'd like to take a data-informed guess on what other good reasons Google might have had for this major revamp of their most important interface. 

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Topics: CRO, UX, Design Strategy

Designers & Growth Hackers: Show Your Process

Posted by Bitsy Knox on Aug 30, 2013 2:50:25 PM
Show me, don’t tell me: visually communicating your process eases tensions across departments, and will make your design meeting a hell of a lot easier.
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Topics: CRO, Design Strategy, Workflow & Tools

Ending the War Between Data and Creativity: Big Ideas from Media Evolution's The Conference (Video)

Posted by Bitsy Knox on Aug 26, 2013 3:40:49 PM

Last week in Malmö, Sweden, innovators like Reddit co-founder Alex Ohanian, branding expert Cindy Gallop, and EyeQuant's very own Fabian Stelzer convened to speak about the future of design, technology, and communications at Media Evolution's The Conference. During his presentation, Fabian walks us through a defining question for many at The Conference - an issue which has integral to any discussion about branding, advertising, and marketing. That is, how do we reconcile data with creativity? 

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Topics: CRO, Design Strategy, Research Insights

Lame Optimization Ideas Hold Up Design Meetings: Here's How to Stop Them

Posted by Bitsy Knox on Aug 19, 2013 3:07:23 PM

There’s an age-old saying that goes, “The only thing that stands in the way of a business making more money is a design committee meeting.”

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Topics: CRO, UX, Design Strategy, Design Critiques, Workflow & Tools

Your Website Isn't a Block of Concrete

Posted by Bitsy Knox on Aug 13, 2013 12:51:39 PM

“If houses were built the way software is built, the first woodpecker would bring down civilization.” (Anon.)

A building and a website aren't so different, really. Someone had to design it, and many more people have to use it. In this post, we'll look at 4 ways to work with UX experts, rein in design ego, and build a website that's made for change.

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Topics: UX, Design Strategy