Digital marketing experts know that having data is critical for understanding and improving digital performance for their clients. But all that data can sometimes be overwhelming - especially for clients and stakeholders who aren't accustomed to it. In order for insights to be shared and undrstood, raw data sometimes needs to be turned into something more meaningful and intuitive. In this case study we’ll show how Ambition Data uses EyeQuant to do just that.
It's become a mantra of today's designers to opt for clean designs. No matter if you're a B2B, eCommerce or SaaS company, limiting the amount of content on a page will almost always positively impact user engagement and conversions. This isn't only based on professionals' opinions and experiences either, but is also backed up by hard data. For example, we ran a study on 300 top websites from different industries and found that there's a clear relationship between how clean a design is and how well it keeps users on a site. Specifically, we found that cluttered designs, the opposite of clean design, lead to higher bounce rates across all industries. Yet, despite all the best practices and data, clutter can still be found all over the web.
A/B testing is a powerful method for testing design variants, but it's also expensive. Each test costs time, traffic, and development resources. Adding to the frustration, only one out of seven A/B tests generates any meaningful uplift in the first place. This means there's always a considerable risk that the test variants will underperform, cost immediate revenue and eat up time and money. Almost all conversion teams feel the strain of limited resources in one way or another.
The user experience starts way before anything is read or clicked. It only takes 50ms for users to form a first impression of your website. These are gut reactions that are emotional at heart and result from the way your site is designed. It can lead users to be excited, calmed, or even bored right as they land on the page. This is why it's important to make sure that your design evokes emotions that match your product or service.
As reported by Fast Company and Inc. Magazine, a new EyeQuant study has shown that there's a surprisingly strong relationship between the "visual clarity" of a website (as rated by an algorithm) and its bounce rate. In fact, the results suggest that up to one-third of a user's decision to stay or bounce comes down to a snap judgment of whether or not the page is too cluttered. In this post, we'll take a closer look at the data and the methodology behind the study.
In the digital world, trends dictate everything - and that most certainly extends to websites. Why else would practically every homepage on the internet use a rotating carousel banner? Why else would eCommerce shops ask if you want to share their product detail page on Twitter? Remember when half the websites you visited had music? Remember when they were all made in Flash and took 2 minutes to load?
Today’s web and mobile users are distracted because they're bombarded with way more information online than they could ever consume. This has created a large (and growing) gap between the content available online and our capacity to consume it.
On the EyeQuant blog, we often write about the importance of visual hierarchy on websites, and making sure that users can quickly find what they’re looking for. We often give tips for how to visually emphasize key content. But how do you know which content is actually important and needs to be seen right away?
For the last couple of years, our friends at ConversionXL have compiled an annual State of Conversion Optimization report that details the progress made in the industry over time based on a survey of 333 optimization practitioners. The 2017 edition has landed, and includes all kinds of interesting stats.