Blog

Where UX, CRO and design meet machine learning & neuroscience.

Demystifying website heat maps: a complete guide for enterprise buyers

Posted by Rory Gallagher on May 30, 2017

Heat maps: it’s probably the broadest, most popular category of insight tools available to any company that wants to understand and improve the user experience on their website.

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How carousel banners influence first impressions in eCommerce

Posted by Dominic Harkness on May 15, 2017

Carousels. Sliders. Rotating banners. Whatever you call them, we all know them. They inhabit the home pages of most eCommerce and corporate websites, much to the chagrin of experts and the annoyance of users everywhere.

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The truth about button color on websites (according to NASA and eye tracking)

Posted by Kurtis Morrison on May 04, 2017

 It's one of the oldest debates in web design and digital marketing: which color should you use for call to action buttons?

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Does Clean Design Improve eCommerce Sales?

Posted by Kurtis Morrison on Jul 22, 2014

Internet Retailer recently released its top 500 guide (note: paywall), which tracks the performance of the largest eCommerce sites in the world.

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The 3 Most Surprising Insights From a 200 Website Eye-Tracking Study

Posted by Fabian Stelzer on Jan 15, 2014

At EyeQuant, we do a lot of eye-tracking as part of our mission to teach computers to see the web like humans do. The main purpose of our studies is to find the statistical patterns that power our attention models (which you can use to instantly test your websites!) Today, we're sharing 3 of the most surprising insights we found. 

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