EyeQuant Blog

Competitive Spotlight: Measuring Design Effectiveness in the UK Car Rental Market

Posted by Kurtis Morrison on Apr 6, 2017 7:43:48 PM

 

Admit it - you check up on your competitors from time-to-time to see what they're up to. It's human nature, and in many cases it's a prudent business move.

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Topics: analysis, data, design, #landingpage, UX, benchmarks, competitive analysis, industry

How Change Blindness Affects User Perception of Websites

Posted by Bitsy Knox on May 16, 2013 3:13:20 PM

We tend to like to think that we are aware of everything going on around us; after all, we are conscious human beings, and we notice changes to our surroundings, right?

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Topics: #conversionoptimization, CRO, #eyequant, #heatmap, #landingpage, #lpo, #predictiveeyetracking, Uncategorized

Where UX, CRO and design meet machine learning & neuroscience.

 

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