Blog

Where UX, CRO and design meet machine learning & neuroscience.

Eye Tracking Studies: Does the Famous F-shape Pattern Really Exist?

Posted by Kurtis Morrison

In 2006, Nielsen Norman published some fascinating research on how people scan and read websites. They announced that their study showed users tend to view web pages in a kind of "F-Pattern", and shared 3 examples of heat maps containing a distinct F-shape:

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What is the Best Color to Use for Call to Action Buttons?

Posted by Kurtis Morrison

 

The Truth About Button Color on Websites (According to NASA and Eye Tracking)

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The 3 Most Surprising Insights From a 200 Website Eye-Tracking Study

Posted by Fabian Stelzer

At EyeQuant, we do a lot of eye-tracking as part of our mission to teach computers to see the web like humans do. The main purpose of our studies is to find the statistical patterns that power our attention models (which you can use to instantly test your websites!) Today, we're sharing 3 of the most surprising insights we found. 

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