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Where UX, CRO and design meet machine learning & neuroscience.

Does the famous F-shape pattern in eye tracking really exist? [Data]

Posted by Kurtis Morrison on Sep 06, 2017

In 2006, Nielsen Norman published some fascinating research on how people scan and read websites. They announced that their study showed users tend to view web pages in a kind of "F-Pattern", and shared 3 examples of heat maps containing a distinct F-shape:

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The truth about button color on websites (according to NASA and eye tracking)

Posted by Kurtis Morrison on May 04, 2017

 It's one of the oldest debates in web design and digital marketing: which color should you use for call to action buttons?

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The 3 Most Surprising Insights From a 200 Website Eye-Tracking Study

Posted by Fabian Stelzer on Jan 15, 2014

At EyeQuant, we do a lot of eye-tracking as part of our mission to teach computers to see the web like humans do. The main purpose of our studies is to find the statistical patterns that power our attention models (which you can use to instantly test your websites!) Today, we're sharing 3 of the most surprising insights we found. 

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