Blog

Where UX, CRO and design meet machine learning & neuroscience.

The 3 Most Surprising Insights From a 200 Website Eye-Tracking Study

Posted by Fabian Stelzer on Jan 15, 2014

At EyeQuant, we do a lot of eye-tracking as part of our mission to teach computers to see the web like humans do. The main purpose of our studies is to find the statistical patterns that power our attention models (which you can use to instantly test your websites!) Today, we're sharing 3 of the most surprising insights we found. 

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When You Want to Convert, Less is More

Posted by Kurtis Morrison on Sep 04, 2013

When I'm chatting with clients, partners, and prospects, I find myself talking a lot about the idea of “visual clutter”. My colleague Bitsy has written extensively on the topic of “attention-driven design”, but I wanted to add my take on the issue.

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Ending the War Between Data and Creativity: Big Ideas from Media Evolution's The Conference (Video)

Posted by Bitsy Knox on Aug 26, 2013

Last week in Malmö, Sweden, innovators like Reddit co-founder Alex Ohanian, branding expert Cindy Gallop, and EyeQuant's very own Fabian Stelzer convened to speak about the future of design, technology, and communications at Media Evolution's The Conference. During his presentation, Fabian walks us through a defining question for many at The Conference - an issue which has integral to any discussion about branding, advertising, and marketing. That is, how do we reconcile data with creativity? 

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108 Million Web Users Are Color Blind: How Do They See Your Website?

Posted by Bitsy Knox on Jul 02, 2013

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How Change Blindness Affects User Perception of Websites

Posted by Bitsy Knox on May 16, 2013

We tend to like to think that we are aware of everything going on around us; after all, we are conscious human beings, and we notice changes to our surroundings, right?

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Why Design Needs Science

Posted by Bitsy Knox on Apr 16, 2013

As part of a new series on the EyeQuant blog, we turn to our customers and friends to answer questions about web design, UX, and conversion optimization with their personal experiences and stories. First up: Tom Greenwood of Wholegrain Digital!

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How Many Seconds Does Your Website Have to Capture User Attention?

Posted by Bitsy Knox on Apr 08, 2013

“You only have a few seconds to capture someone’s attention.”

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In Conversation with Michael Goldhaber: Everything You Need to Know About the Attention Economy

Posted by Bitsy Knox on Jan 22, 2013

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Caltech STUDY: What you see is what you buy - how a simple design trick affects consumer choices

Posted by Fabian Stelzer on Jul 25, 2012

When consumers are busy, under time pressure or slightly indifferent towards a product's branding they tend to choose products that visually pop out, even overriding their personal preferences.

As the old adage goes, "seeing is believing". World-famous behavioural economist Daniel Kahneman specified the principle as "What You See Is All There Is", pointing out how most of our decisions are based on quick, intuitive and ultimately flawed perceptual processes. A simple example of this is the universally flabberghasting Müller-Lyer illusion, in which two lines of equal length appear to differ once outwards and inwards arrows are added.

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