Blog

Where UX, CRO and design meet machine learning & neuroscience.

How to Improve Your Advertising Effectiveness?

Posted by Kurtis Morrison

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Increase User Engagement on your Website with Clean Web Design

Posted by Kurtis Morrison

There's a clear relationship between "clean" web design and user engagement.

As reported by Fast Company and Inc. Magazine, a new EyeQuant study has shown that there's a surprisingly strong relationship between the "visual clarity" of a website (as rated by an algorithm) and its bounce rate. In fact, the results suggest that up to one-third of a user's decision to stay or bounce comes down to a snap judgment of whether or not the page is too cluttered. In this post, we'll take a closer look at the data and the methodology behind the study.

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Improve User Experience & Influence Where People Look on Your Website.

Posted by Kurtis Morrison

Hacking Web Design with Neuroscience: 5 Ways to Change the Way Users See Your Site

Today’s web and mobile users are distracted because they're bombarded with way more information online than they could ever consume. This has created a large (and growing) gap between the content available online and our capacity to consume it.

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Eye Tracking Studies: Does the Famous F-shape Pattern Really Exist?

Posted by Kurtis Morrison

In 2006, Nielsen Norman published some fascinating research on how people scan and read websites. They announced that their study showed users tend to view web pages in a kind of "F-Pattern", and shared 3 examples of heat maps containing a distinct F-shape:

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Design Research: 70% of Online Retailers Fail this Visual Hierarchy Test

Posted by Kurtis Morrison

Any designer would agree that establishing a clear visual hierarchy is one of the most basic functions of web design. It's beginner-level stuff, right?

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The 3 Most Surprising Insights From a 200 Website Eye-Tracking Study

Posted by Fabian Stelzer

At EyeQuant, we do a lot of eye-tracking as part of our mission to teach computers to see the web like humans do. The main purpose of our studies is to find the statistical patterns that power our attention models (which you can use to instantly test your websites!) Today, we're sharing 3 of the most surprising insights we found. 

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When You Want to Convert, Less is More

Posted by Kurtis Morrison

When I'm chatting with clients, partners, and prospects, I find myself talking a lot about the idea of “visual clutter”. My colleague Bitsy has written extensively on the topic of “attention-driven design”, but I wanted to add my take on the issue.

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Ending the War Between Data and Creativity: Big Ideas from Media Evolution's The Conference (Video)

Posted by Bitsy Knox

Last week in Malmö, Sweden, innovators like Reddit co-founder Alex Ohanian, branding expert Cindy Gallop, and EyeQuant's very own Fabian Stelzer convened to speak about the future of design, technology, and communications at Media Evolution's The Conference. During his presentation, Fabian walks us through a defining question for many at The Conference - an issue which has integral to any discussion about branding, advertising, and marketing. That is, how do we reconcile data with creativity? 

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Web Design for Color Blind Users

Posted by Bitsy Knox

108 Million Web Users Are Color Blind: How Do They See Your Website?
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How Change Blindness Affects User Perception of Websites

Posted by Bitsy Knox

We tend to like to think that we are aware of everything going on around us; after all, we are conscious human beings, and we notice changes to our surroundings, right?

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