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Where UX, CRO and design meet machine learning & neuroscience.

Why Design Needs Science

Posted by Bitsy Knox

As part of a new series on the EyeQuant blog, we turn to our customers and friends to answer questions about web design, UX, and conversion optimization with their personal experiences and stories. First up: Tom Greenwood of Wholegrain Digital!

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How Many Seconds Does Your Website Have to Capture User Attention?

Posted by Bitsy Knox

“You only have a few seconds to capture someone’s attention.”

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In Conversation with Michael Goldhaber: Everything You Need to Know About the Attention Economy

Posted by Bitsy Knox

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Caltech STUDY: What you see is what you buy - how a simple design trick affects consumer choices

Posted by Fabian Stelzer

When consumers are busy, under time pressure or slightly indifferent towards a product's branding they tend to choose products that visually pop out, even overriding their personal preferences.

As the old adage goes, "seeing is believing". World-famous behavioural economist Daniel Kahneman specified the principle as "What You See Is All There Is", pointing out how most of our decisions are based on quick, intuitive and ultimately flawed perceptual processes. A simple example of this is the universally flabberghasting Müller-Lyer illusion, in which two lines of equal length appear to differ once outwards and inwards arrows are added.

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