EyeQuant Blog

Cyber Monday: Rating the Best and the Worst Mobile Experiences with A.I.

Posted by Kurtis Morrison on Dec 2, 2014 6:49:02 PM

It’s Tuesday morning and retailers across the world are breathing a collective sigh of relief. Although the holiday shopping season still has nearly 4 weeks to go, the high-stakes, ultra-stressful Black Friday and Cyber Monday are behind us. For retailers, the last few days were all about executing on the strategies that have been carefully planned for months. According to a piece in the Washington Post, a common goal this year was to win over a coveted new breed of omnichannel shoppers who “ping-pong from physical stores to laptops to smartphones, and a purchase can come via any of these avenues at any time.”

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Topics: Uncategorized

Prime Advice: How Amazon Could Improve its Prime Landing Page and Boost Subscriptions

Posted by Kurtis Morrison on Sep 29, 2014 11:56:11 AM

As most of you probably know, Amazon offers a premium membership called “Prime”, which allows you to get fast, free shipping on your purchases, as well as other benefits like streaming video and music. If you shop a lot on Amazon, it’s a pretty good deal at just $99/year, which is why many people (including myself) have signed up.
To drive these subscriptions, Amazon has a landing page set up where it offers users the opportunity to sign up for a free trial of Prime service. I decided to run a quick audit of this page and see if there might be some opportunity to improve it. For all the EyeQuant users out there, this is a good example of how you can use EyeQuant on your own sites.

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Topics: Uncategorized

Does Cleaner Design Improve eCommerce Sales?

Posted by Kurtis Morrison on Jul 22, 2014 5:20:51 PM

Internet Retailer recently released its top 500 guide (note: paywall), which tracks the performance of the largest eCommerce sites in the world.

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Topics: Uncategorized

The 3 Most Surprising Insights From a 200 Website Eye-Tracking Study

Posted by Fabian Stelzer on Jan 15, 2014 4:57:35 PM

At EyeQuant, we do a lot of eye-tracking as part of our mission to teach computers to see the web like humans do. The main purpose of our studies is to find the statistical patterns that power our attention models (which you can use to instantly test your websites!) Today, we're sharing 3 of the most surprising insights we found. 

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Topics: Uncategorized

When You Want to Convert, Less is More

Posted by Kurtis Morrison on Sep 4, 2013 7:33:22 PM

When I'm chatting with clients, partners, and prospects, I find myself talking a lot about the idea of “visual clutter”. My colleague Bitsy has written extensively on the topic of “attention-driven design”, but I wanted to add my take on the issue.

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Topics: Uncategorized

How Do You Find Out What To A/B Test?

Posted by Bitsy Knox on Jul 22, 2013 12:56:01 PM

This is a guest post by Francis Teo, Lead Conversion Strategist at Conversions Guaranteed

A/B testing is fast gaining popularity as a scientific method to increase conversions of your website.

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Topics: Uncategorized

EyeQuant is now available on ExactTarget's HubExchange

Posted by Bitsy Knox on Jul 16, 2013 11:27:27 AM
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Topics: clickthrough, CRO, email marketing, exactarget, hubexchange, Uncategorized, usability, UX

Capturing User Attention with Color

Posted by Bitsy Knox on Jun 27, 2013 1:40:06 PM
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Topics: branding, color, CRO, Uncategorized, user attention, web design

Introducing the EyeQuant Team, Part V: Niko Felger, VP Product & Technology

Posted by Bitsy Knox on Jun 6, 2013 2:58:50 PM


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Topics: Uncategorized

Introducing the EyeQuant Team, Part IV: Felix Molitor, Software Engineer

Posted by Bitsy Knox on Jun 6, 2013 11:12:23 AM


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Topics: Uncategorized

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