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Where UX, CRO and design meet machine learning & neuroscience.

The science behind why simple, uncluttered design works best

Posted by Dominic Harkness on Nov 27, 2017

It's become a mantra of today's designers to opt for clean designs. No matter if you're a B2B, eCommerce or SaaS company, limiting the amount of content on a page will almost always positively impact user engagement and conversions. This isn't only based on professionals' opinions and experiences either, but is also backed up by hard data. For example, we ran a study on 300 top websites from different industries and found that there's a clear relationship between how clean a design is and how well it keeps users on a site. Specifically, we found that cluttered designs, the opposite of clean design, lead to higher bounce rates across all industries. Yet, despite all the best practices and data, clutter can still be found all over the web.

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Topics: CRO, UX, Design Strategy

Why first impressions matter for UX

Posted by Dominic Harkness on Oct 25, 2017

The user experience starts way before anything is read or clicked. It only takes 50ms for users to form a first impression of your website. These are gut reactions that are emotional at heart and result from the way your site is designed. It can lead users to be excited, calmed, or even bored right as they land on the page. This is why it's important to make sure that your design evokes emotions that match your product or service.

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Topics: UX, Design Strategy

The overloaded cart page: Even Zappos is committing this UX sin

Posted by Dominic Harkness on Oct 04, 2017

Working in the UX space rapidly leads to a different perspective on web design. You start looking at things through a different lens. Suddenly UX issues stand out more and become frustrating not just from a user perspective, but also a professional one, since many of them could easily be fixed.

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Topics: UX, Design Critiques

How user testing by Userlytics helps optimize for attention

Posted by Dominic Harkness on Sep 05, 2017

On the EyeQuant blog, we often write about the importance of visual hierarchy on websites, and making sure that users can quickly find what they’re looking for. We often give tips for how to visually emphasize key content. But how do you know which content is actually important and needs to be seen right away?

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A simple 3-step process for de-cluttering your website

Posted by Rory Gallagher on Aug 08, 2017

If you've been following the EyeQuant blog, you probably already know that most websites are too cluttered. Why should you care about this? Because cluttered web designs aren't just an aesthetic problem, they're a business problem. In fact, clean, focused design is a key to success in the Distraction Economy and it's worth taking a closer look at your website. To give you a jump start, here are 3 simple steps to de-clutter your site effectively:

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Topics: CRO, UX, Design Strategy

How to design a visually effective product page

Posted by Dominic Harkness on Jul 27, 2017

Product pages ultimately exist for one reason: to showcase a product a shopper is interested in and close the sale. It's where we put our washing machines, dresses, and shoes on display to convince our shoppers that this is what they’ve been looking for, and that we're the ones to buy from.

Here, it's super important that the next steps visually stand out to make it as easy as possible for shoppers to place an item into their carts. There's nothing worse than a frustrating user experience at this stage.

How then can we direct users' attention to where it matters most? This article will show you 3 ways to make your product pages more effective:

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Topics: CRO, UX, Design Strategy

The 3 Ws: A simple framework for effective visual hierarchy on websites

Posted by Dominic Harkness on Jul 06, 2017

 The most basic job of web design is to ensure that users can find what they're looking for as quickly and easily as possible. This is where visual hierarchy comes in, a concept originating from 20th century Gestalt Psychology, which explains how websites can lead or direct users' eyes via certain visual cues.

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Topics: CRO, UX, Design Strategy

The Agile UX Toolkit: A modern version of Jakob Nielsen’s “discount” usability.

Posted by Kurtis Morrison on Jul 03, 2017

By now, most companies of a certain size have made at least one attempt to institutionalize UX. But few have managed to truly make it a fluid part of their everyday design processes.

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Topics: UX, Workflow & Tools

Data shows that most websites are too cluttered.

Posted by Rory Gallagher on Jun 20, 2017

In our last post we wrote about the challenges posed by the modern Distraction Economy: how information overload has created a growing gap between the amount of information we’re faced with every day, and our capacity to consume that information. We’re all suffering from information overload, so it's no surprise that the clearest messages are the ones that rise above the noise.

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Topics: CRO, UX, Design Strategy

The Distraction Economy: why scalable UX is the next revolution

Posted by Kurtis Morrison on Jun 07, 2017

[Note: this post is also available as a SlideShare presentation.}

Information overload: two words that succinctly describe the reality of modern life. Since the advent of the internet, the amount of information available to us has grown exponentially - to the point where the scale of information in existence is nearly incomprehensible.

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Topics: UX, Design Strategy

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