EyeQuant Blog

Love (and hate) at first sight: how carousel banners influence first impressions in eCommerce

Posted by Dominic Harkness on May 15, 2017 4:10:45 PM


Carousels. Sliders. Rotating banners. Whatever you call them, we all know them. They inhabit the home pages of most eCommerce and corporate websites, much to the chagrin of experts and the annoyance of users everywhere.

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Topics: CRO, UX, Design Strategy, Design Critiques

The truth about button color on websites (according to NASA and eye tracking)

Posted by Kurtis Morrison on May 4, 2017 11:20:17 AM

 

It's one of the oldest debates in web design and digital marketing: which color should you use for call to action buttons?

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Topics: CRO, UX, Design Strategy, Myth Busting

Which budget hotel has the best UX design? [Data]

Posted by Dominic Harkness on Apr 24, 2017 4:53:30 PM

 

The budget hotel business isn't easy. In a crowded, price-sensitive market, it can be difficult to stand out. For budget hotel brands, a good website is one of the few ways to make a positive impression on potential guests before they choose a place to stay. In this post, we’re going to rank 8 of the top US budget hotel brand websites and see which ones deserve 5-stars in terms of design, and which ones don’t.

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Topics: CRO, UX, Industry Analysis & Benchmarks

Which UK car rental brand has the best UX design? [Data]

Posted by Kurtis Morrison on Apr 6, 2017 7:43:48 PM

 

Admit it - you check up on your competitors from time-to-time to see what they're up to. It's human nature, and in many cases it's a prudent business move.

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Topics: CRO, UX, Industry Analysis & Benchmarks

Prime Advice: How Amazon Could Improve its Prime Landing Page and Boost Subscriptions

Posted by Kurtis Morrison on Sep 29, 2014 11:56:11 AM

As most of you probably know, Amazon offers a premium membership called “Prime”, which allows you to get fast, free shipping on your purchases, as well as other benefits like streaming video and music. If you shop a lot on Amazon, it’s a pretty good deal at just $99/year, which is why many people (including myself) have signed up.
To drive these subscriptions, Amazon has a landing page set up where it offers users the opportunity to sign up for a free trial of Prime service. I decided to run a quick audit of this page and see if there might be some opportunity to improve it. For all the EyeQuant users out there, this is a good example of how you can use EyeQuant on your own sites.

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Topics: CRO, UX, Design Critiques

Why The New Google Search Ads Design Is a Subtle Work of Genius

Posted by Fabian Stelzer on Mar 20, 2014 6:13:50 PM

It's official - Google has rolled out a major redesign of their search results and search ads. The company line, as outlined by Jon Wiley - Google's lead designer for search - is that the new design improves "readability and creates an overall cleaner look", while the redesign of the ads is "making the multi-device experience more consistent."
Google's desktop ads now do match the design of their mobile versions and achieving multi-device consistency certainly is a great reason. We'd like to take a data-informed guess on what other good reasons Google might have had for this major revamp of their most important interface. 

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Topics: CRO, UX, Design Strategy

Lame Optimization Ideas Hold Up Design Meetings: Here's How to Stop Them

Posted by Bitsy Knox on Aug 19, 2013 3:07:23 PM

There’s an age-old saying that goes, “The only thing that stands in the way of a business making more money is a design committee meeting.”

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Topics: CRO, UX, Design Strategy, Design Critiques, Workflow & Tools

Your Website Isn't a Block of Concrete

Posted by Bitsy Knox on Aug 13, 2013 12:51:39 PM

“If houses were built the way software is built, the first woodpecker would bring down civilization.” (Anon.)

A building and a website aren't so different, really. Someone had to design it, and many more people have to use it. In this post, we'll look at 4 ways to work with UX experts, rein in design ego, and build a website that's made for change.

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Topics: UX, Design Strategy

How Do You Find Out What To A/B Test?

Posted by Bitsy Knox on Jul 22, 2013 12:56:01 PM

This is a guest post by Francis Teo, Lead Conversion Strategist at Conversions Guaranteed

A/B testing is fast gaining popularity as a scientific method to increase conversions of your website.

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Topics: CRO, UX, Design Strategy, Workflow & Tools

EyeQuant is now available on ExactTarget's HubExchange

Posted by Bitsy Knox on Jul 16, 2013 11:27:27 AM
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Topics: CRO, UX, Workflow & Tools