Blog

Where UX, CRO and design meet machine learning & neuroscience.

EyeQuant is now available on ExactTarget's HubExchange

Posted by Bitsy Knox

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Topics: CRO, UX, Workflow & Tools

Web Design for Color Blind Users

Posted by Bitsy Knox

108 Million Web Users Are Color Blind: How Do They See Your Website?
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Capturing User Attention with Color

Posted by Bitsy Knox

[Update: We recently published an article on how to drive attention towards your CTA with color based on data from NASA and eye-tracking studies.]

Color permeates our actions and reactions to everything we do; it plays into our sense of identity, into our choices, into our relationship with the world around us.

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Topics: CRO, UX, Design Strategy

How Change Blindness Affects User Perception of Websites

Posted by Bitsy Knox

We tend to like to think that we are aware of everything going on around us; after all, we are conscious human beings, and we notice changes to our surroundings, right?

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Why Design Needs Science

Posted by Bitsy Knox

As part of a new series on the EyeQuant blog, we turn to our customers and friends to answer questions about web design, UX, and conversion optimization with their personal experiences and stories. First up: Tom Greenwood of Wholegrain Digital!

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How Many Seconds Does Your Website Have to Capture User Attention?

Posted by Bitsy Knox

“You only have a few seconds to capture someone’s attention.”

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Landing Page Blind Spots are Killing Your Conversion - 3 Secrets to Make Your CTA Pop

Posted by Bitsy Knox

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Topics: CRO, UX, Design Strategy

How to Find a Common Language in Design Meetings

Posted by Bitsy Knox

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Topics: UX, CRO, Workflow & Tools

Attention-Driven Design

Posted by Bitsy Knox

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Topics: Design Strategy, UX, CRO

Google Analytics' Hilarious New Videos Pinpoint the Horrors of Online Shopping

Posted by Bitsy Knox

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Topics: Design Strategy, UX

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