EyeQuant Blog

Ending the War Between Data and Creativity: Big Ideas from Media Evolution's The Conference (Video)

Posted by Bitsy Knox on Aug 26, 2013 3:40:49 PM

Last week in Malmö, Sweden, innovators like Reddit co-founder Alex Ohanian, branding expert Cindy Gallop, and EyeQuant's very own Fabian Stelzer convened to speak about the future of design, technology, and communications at Media Evolution's The Conference. During his presentation, Fabian walks us through a defining question for many at The Conference - an issue which has integral to any discussion about branding, advertising, and marketing. That is, how do we reconcile data with creativity? 

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Topics: CRO, #eyequant, #growthhacking, #video, #webdesign, #weboptimization

Lame Optimization Ideas Hold Up Design Meetings: Here's How to Stop Them

Posted by Bitsy Knox on Aug 19, 2013 3:07:23 PM

There’s an age-old saying that goes, “The only thing that stands in the way of a business making more money is a design committee meeting.”

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Topics: #conversionrateoptimization, #eyequant, #webdesign, #webdesign #usabilitytesting #weboptimization, #weboptimization

108 Million Web Users Are Color Blind: How Do They See Your Website?

Posted by Bitsy Knox on Jul 2, 2013 2:56:34 PM
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Topics: color, #colorblind, #eyequant, web design, #weboptimization

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