Blog

Where UX, CRO and design meet machine learning & neuroscience.

Predictive eye tracking for your website? Here's everything you need to know.

Posted by Kurtis Morrison on Nov 20, 2017

Website heatmaps have been a popular analysis tool for years, and there are dozens of different vendors out there offering some form of heatmaps - whether they're measuring clicks, mouse movements, or other kinds of engagement.

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How Monito used A.I. to evaluate 12 A/B test ideas in one day

Posted by Dominic Harkness on Nov 01, 2017

A/B testing is a powerful method for testing design variants, but it's also expensive. Each test costs time, traffic, and development resources. Adding to the frustration, only one out of seven A/B tests generates any meaningful uplift in the first place. This means there's always a considerable risk that the test variants will underperform, cost immediate revenue and eat up time and money. Almost all conversion teams feel the strain of limited resources in one way or another.

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How user testing by Userlytics helps optimize for attention

Posted by Dominic Harkness on Sep 05, 2017

On the EyeQuant blog, we often write about the importance of visual hierarchy on websites, and making sure that users can quickly find what they’re looking for. We often give tips for how to visually emphasize key content. But how do you know which content is actually important and needs to be seen right away?

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Is eye tracking a waste of time for conversion optimization?

Posted by Kurtis Morrison on Aug 28, 2017

For the last couple of years, our friends at ConversionXL have compiled an annual State of Conversion Optimization report that details the progress made in the industry over time based on a survey of 333 optimization practitioners. The 2017 edition has landed, and includes all kinds of interesting stats.

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The Agile UX Toolkit: A modern version of Jakob Nielsen’s “discount” usability.

Posted by Kurtis Morrison on Jul 03, 2017

By now, most companies of a certain size have made at least one attempt to institutionalize UX. But few have managed to truly make it a fluid part of their everyday design processes.

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Topics: UX, Workflow & Tools

Demystifying website heat maps: a complete guide for enterprise buyers

Posted by Rory Gallagher on May 30, 2017

Heat maps: it’s probably the broadest, most popular category of insight tools available to any company that wants to understand and improve the user experience on their website.

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Why Your A/B Testing Program isn't Working

Posted by Kurtis Morrison on Sep 19, 2016

By Kurtis Morrison, VP Client Services at EyeQuant

Over the past 4 years I’ve met somewhere between 500 and 1000 conversion optimization practitioners. I meet more every week, and with every person I meet I try and learn a little something. I ask lots of questions. One of my favourite questions is this:

What percentage of your A/B tests are “winners”?

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It seems simple enough. The ultimate KPI for any conversion optimization program is uplift. Without uplift, there is no measurable ROI of conversion optimization. There’s no tangible reason for management to take it seriously as a function. So you’d think that people in CRO - who spend all day looking at metrics and data - would know their own numbers, right? Yet in most cases, the people I talk to have only a rough idea of what their win-rate is, and many don’t really know. (FYI: the reported "win rates" range from 20% to around 70%)

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Designers & Growth Hackers: Show Your Process

Posted by Bitsy Knox on Aug 30, 2013

Show me, don’t tell me: visually communicating your process eases tensions across departments, and will make your design meeting a hell of a lot easier.
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Lame Optimization Ideas Hold Up Design Meetings: Here's How to Stop Them

Posted by Bitsy Knox on Aug 19, 2013

There’s an age-old saying that goes, “The only thing that stands in the way of a business making more money is a design committee meeting.”

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How Do You Find Out What To A/B Test?

Posted by Bitsy Knox on Jul 22, 2013

This is a guest post by Francis Teo, Lead Conversion Strategist at Conversions Guaranteed

A/B testing is fast gaining popularity as a scientific method to increase conversions of your website.

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