The budget hotel business isn't easy. In a crowded, price-sensitive market, it can be difficult to stand out. For budget hotel brands, a good website is one of the few ways to make a positive impression on potential guests before they choose a place to stay. In this post, we’re going to rank 8 of the top US budget hotel brand websites and see which ones deserve 5-stars in terms of design, and which ones don’t.
To do this objectively, we analysed the homepage of each site with EyeQuant, the A.I. for instant, scientific design analysis (built by applying machine learning to user research data). We then rated the different sites based on 4 criteria: their visual clarity and excitingness, and the visibility of their brand logo and CTA.
But first, here are the competitors: