Frequently Asked Questions
Why should I care about how users look at my websites?
With billions of websites competing for attention, today’s users take less than 3 seconds to decide whether your websites provide what they’ve been looking for – if they can’t see the crucial benefits of your offer right away, they’re gone. EyeQuant makes it very easy to optimize your website’s visual effectivity faster than ever before.
How does EyeQuant differ from traditional Eye-Tracking?
Traditional Eye-Tracking is a powerful method to understand how users look at your websites, but a single professional study will usually cost you around 3.000 EUR and will take weeks to deliver results. EyeQuant delivers 90% of a real study’s accuracy within seconds at a much lower price point. The results are representative for the first 3-5 seconds.
How accurate is EyeQuant?
EyeQuant achieves over 90% predictive accuracy when compared to traditional eye-tracking and has been evaluated in large scale eye-tracking studies by independent researchers.
How does EyeQuant differ from other „heatmapping“ tools?
All other predictive heatmapping tools rely on an open source algorithm that was in fact developed by the creators of EyeQuant as a teaching tool for students. We’ll gladly share a FREE copy of the code with you if you find the results useful. That being said, evaluations show that our open source toolkit performs merely at chance level, as it was never developed to predict attention on websites or ads. As it stands, EyeQuant is the only available technology that delivers reliable results for website optimisation projects.
Does EyeQuant require any software downloads?
Not at all! EyeQuant is fully available as a web-based Software-as-a-Service solution. That means no downloads, no IT, no worries – all it takes is a screenshot or URL of your website and a browser of your choice.
We already use A/B testing, why use EyeQuant?
A/B testing platforms are awesome as they enable you to test everything: headlines, button colors, different layouts and images – but coming up with valuable ideas on what to test next can be a challenge! EyeQuant’s results will make it incredibly easy to identify necessary changes for your next test: e. g., when your call to action buttons, headlines or product images aren’t as visible as they should be. In fact, many EyeQuant clients are prolific conversion optimisation experts who use EyeQuant’s results to quickly come up with new testing scenarios for themselves or their clients. While EyeQuant-informed A/B testing typically provides better results, it also saves a lot of time, as your test will become much more specific.
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