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What Happens When Neuroscience
Meets Design
ab-testing cro product-analysis
Posted by: Lorna Crowley
What are Website Heatmaps and How to Use Them?
Demystifying Website Heat Maps: A Complete Guide for Enterprise Buyers. Heat maps: it’s probably the broadest, most popular category...
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Posted by: Lorna Crowley
How carousel banners influence first impressions and UX in eCommerce
Carousels. Sliders. Rotating banners. Whatever you call them, we all know them. They inhabit the home pages of most...
Read morecro design ux-ui
Posted by: Gemma Todd
What is the Best Colour to Use for Call to Action Buttons?
It’s one of the oldest debates in web design and digital marketing: which colour should you use for call-to-action...
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Posted by: Lorna Crowley
Hotel Website Design – EyeQuant Rates the Best UX
The budget hotel business isn’t easy. In a crowded, price-sensitive market, it can be difficult to stand out. For budget...
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Posted by: Lorna Crowley
Which UK car rental brand has the best UX design?
Admit it – you check up on your competitors from time-to-time to see what they’re up to. It’s human nature,...
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Posted by: Lorna Crowley
A/B Testing Best Practices – Why your A/B Testing Program isn’t Working
Over the past 4 years I’ve met somewhere between 500 and 1000 conversion optimization practitioners. I meet more every...
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Posted by: Lorna Crowley
Mobile UX | EyeQuant Rate the Best & Worst Mobile Experiences
It’s Tuesday morning and retailers across the world are breathing a collective sigh of relief. Although the holiday shopping...
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Posted by: Lorna Crowley
Landing Page Example – How Amazon Could Improve It’s Landing Pages
As most of you probably know, Amazon offers a premium membership called “Prime”, which allows you to get fast,...
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Posted by: Lorna Crowley
Increase Ecommerce Sales with Cleaner Design
Internet Retailer recently released its top 500 guide (note: paywall), which tracks the performance of the largest eCommerce sites...
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Posted by: Lorna Crowley
Why The New Google Search Ads Design Is a Work of Genius
It’s official – Google has rolled out a major redesign of their search results and search ads. The company...
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Demystifying Website Heat Maps
Heat maps: It’s probably the broadest, most popular category of insight tools available to any company that wants to understand and improve the user experience on their website.
They’ve been around for years, and most companies have used them at some time or another. They’re a staple tool for Analytics departments, Conversion Optimization teams, and User Experience professionals everywhere.
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