Where UX, CRO and design meet machine learning & neuroscience.

Michael Bell

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5 of the biggest website UX design myths of 2019 (so far)

Posted by Michael Bell

  1. 1. “Less is more”

It has been statically proven (by us actually), the more clutter on a page, the higher the bounce rate. From a neurobiological perspective, cluttered designs lack visual order, thus increasing cognitive load as users struggle to navigate the visual landscape and understand which parts are important. So, less is more, right? Well, not quite. Take a look at the below examples, on the left we have a page with a clarity score of 65. By comparison to the page on the right, it’s a relatively clutter-free page because:

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