Blog

Where UX, CRO and design meet machine learning & neuroscience.

Is My Website Too Cluttered?

Posted by Rory Gallagher

Data shows that most websites are too cluttered.

In our last post we wrote about the challenges posed by the modern Distraction Economy: how information overload has created a growing gap between the amount of information we’re faced with every day, and our capacity to consume that information. We’re all suffering from information overload, so it's no surprise that the clearest messages are the ones that rise above the noise.

Read More
Topics: CRO, UX, Design Strategy

The Distraction Economy: why scalable UX is the next revolution

Posted by Kurtis Morrison

[Note: this post is also available as a SlideShare presentation.}

Information overload: two words that succinctly describe the reality of modern life. Since the advent of the internet, the amount of information available to us has grown exponentially - to the point where the scale of information in existence is nearly incomprehensible.

Read More
Topics: UX, Design Strategy

What are Website Heatmaps and How to Use Them?

Posted by Rory Gallagher

Demystifying Website Heat Maps: A Complete Guide for Enterprise Buyers.

Heat maps: it’s probably the broadest, most popular category of insight tools available to any company that wants to understand and improve the user experience on their website.

Read More

How carousel banners influence first impressions and UX in eCommerce

Posted by Dominic Harkness

Carousels. Sliders. Rotating banners. Whatever you call them, we all know them. They inhabit the home pages of most eCommerce and corporate websites, much to the chagrin of experts and the annoyance of users everywhere.

Read More

What is the Best Color to Use for Call to Action Buttons?

Posted by Kurtis Morrison

 

The Truth About Button Color on Websites (According to NASA and Eye Tracking)

Read More

Hotel Website Design - EyeQuant Rates the Best UX

Posted by Dominic Harkness

 The budget hotel business isn't easy. In a crowded, price-sensitive market, it can be difficult to stand out. For budget hotel brands, a good website is one of the few ways to make a positive impression on potential guests before they choose a place to stay. In this post, we’re going to rank 8 of the top US budget hotel brand websites and see which ones deserve 5-stars in terms of design, and which ones don’t.

Read More

Which UK car rental brand has the best UX design?

Posted by Kurtis Morrison

Admit it - you check up on your competitors from time-to-time to see what they're up to. It's human nature, and in many cases it's a prudent business move.

Read More

A/B Testing Best Practices - Why your A/B Testing Program isn’t Working

Posted by Kurtis Morrison

By Kurtis Morrison, VP Client Services at EyeQuant

Over the past 4 years I’ve met somewhere between 500 and 1000 conversion optimization practitioners. I meet more every week, and with every person I meet I try and learn a little something. I ask lots of questions. One of my favourite questions is this:

What percentage of your A/B tests are “winners”?

246816211_573c2901e1_o.jpg

It seems simple enough. The ultimate KPI for any conversion optimization program is uplift. Without uplift, there is no measurable ROI of conversion optimization. There’s no tangible reason for management to take it seriously as a function. So you’d think that people in CRO - who spend all day looking at metrics and data - would know their own numbers, right? Yet in most cases, the people I talk to have only a rough idea of what their win-rate is, and many don’t really know. (FYI: the reported "win rates" range from 20% to around 70%)

Read More

Mobile UX | EyeQuant Rate the Best & Worst Mobile Experiences

Posted by Kurtis Morrison

 

It’s Tuesday morning and retailers across the world are breathing a collective sigh of relief. Although the holiday shopping season still has nearly 4 weeks to go, the high-stakes, ultra-stressful Black Friday and Cyber Monday are behind us. For retailers, the last few days were all about executing on the strategies that have been carefully planned for months. According to a piece in the Washington Post, a common goal this year was to win over a coveted new breed of omnichannel shoppers who “ping-pong from physical stores to laptops to smartphones, and a purchase can come via any of these avenues at any time.”

Read More

Landing Page Example - How Amazon Could Improve It’s Landing Pages

Posted by Kurtis Morrison

As most of you probably know, Amazon offers a premium membership called “Prime”, which allows you to get fast, free shipping on your purchases, as well as other benefits like streaming video and music. If you shop a lot on Amazon, it’s a pretty good deal at just $99/year, which is why many people (including myself) have signed up.
To drive these subscriptions, Amazon has a landing page set up where it offers users the opportunity to sign up for a free trial of Prime service. I decided to run a quick audit of this page and see if there might be some opportunity to improve it. For all the EyeQuant users out there, this is a good example of how you can use EyeQuant on your own sites.

Read More
Topics: CRO, UX, Design Critiques

Subscribe to Email Updates