Blog

Where UX, CRO and design meet machine learning & neuroscience.

What are Website Heatmaps and How to Use Them?

Posted by Rory Gallagher

Demystifying Website Heat Maps: A Complete Guide for Enterprise Buyers.

Heat maps: it’s probably the broadest, most popular category of insight tools available to any company that wants to understand and improve the user experience on their website.

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How carousel banners influence first impressions and UX in eCommerce

Posted by Dominic Harkness

Carousels. Sliders. Rotating banners. Whatever you call them, we all know them. They inhabit the home pages of most eCommerce and corporate websites, much to the chagrin of experts and the annoyance of users everywhere.

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What is the Best Color to Use for Call to Action Buttons?

Posted by Kurtis Morrison

 

The Truth About Button Color on Websites (According to NASA and Eye Tracking)

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Hotel Website Design - EyeQuant Rates the Best UX

Posted by Dominic Harkness

 The budget hotel business isn't easy. In a crowded, price-sensitive market, it can be difficult to stand out. For budget hotel brands, a good website is one of the few ways to make a positive impression on potential guests before they choose a place to stay. In this post, we’re going to rank 8 of the top US budget hotel brand websites and see which ones deserve 5-stars in terms of design, and which ones don’t.

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Which UK car rental brand has the best UX design?

Posted by Kurtis Morrison

Admit it - you check up on your competitors from time-to-time to see what they're up to. It's human nature, and in many cases it's a prudent business move.

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Why Your A/B Testing Program isn't Working

Posted by Kurtis Morrison

By Kurtis Morrison, VP Client Services at EyeQuant

Over the past 4 years I’ve met somewhere between 500 and 1000 conversion optimization practitioners. I meet more every week, and with every person I meet I try and learn a little something. I ask lots of questions. One of my favourite questions is this:

What percentage of your A/B tests are “winners”?

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It seems simple enough. The ultimate KPI for any conversion optimization program is uplift. Without uplift, there is no measurable ROI of conversion optimization. There’s no tangible reason for management to take it seriously as a function. So you’d think that people in CRO - who spend all day looking at metrics and data - would know their own numbers, right? Yet in most cases, the people I talk to have only a rough idea of what their win-rate is, and many don’t really know. (FYI: the reported "win rates" range from 20% to around 70%)

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Mobile UX | EyeQuant Rate the Best & Worst Mobile Experiences

Posted by Kurtis Morrison

 

It’s Tuesday morning and retailers across the world are breathing a collective sigh of relief. Although the holiday shopping season still has nearly 4 weeks to go, the high-stakes, ultra-stressful Black Friday and Cyber Monday are behind us. For retailers, the last few days were all about executing on the strategies that have been carefully planned for months. According to a piece in the Washington Post, a common goal this year was to win over a coveted new breed of omnichannel shoppers who “ping-pong from physical stores to laptops to smartphones, and a purchase can come via any of these avenues at any time.”

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Landing Page Example - How Amazon Could Improve It’s Landing Pages

Posted by Kurtis Morrison

As most of you probably know, Amazon offers a premium membership called “Prime”, which allows you to get fast, free shipping on your purchases, as well as other benefits like streaming video and music. If you shop a lot on Amazon, it’s a pretty good deal at just $99/year, which is why many people (including myself) have signed up.
To drive these subscriptions, Amazon has a landing page set up where it offers users the opportunity to sign up for a free trial of Prime service. I decided to run a quick audit of this page and see if there might be some opportunity to improve it. For all the EyeQuant users out there, this is a good example of how you can use EyeQuant on your own sites.

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Topics: Design Critiques, CRO, UX

Increase Ecommerce Sales with Cleaner Design

Posted by Kurtis Morrison

Internet Retailer recently released its top 500 guide (note: paywall), which tracks the performance of the largest eCommerce sites in the world.

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Why The New Google Search Ads Design Is a Work of Genius

Posted by Fabian Stelzer

It's official - Google has rolled out a major redesign of their search results and search ads. The company line, as outlined by Jon Wiley - Google's lead designer for search - is that the new design improves "readability and creates an overall cleaner look", while the redesign of the ads is "making the multi-device experience more consistent."
Google's desktop ads now do match the design of their mobile versions and achieving multi-device consistency certainly is a great reason. We'd like to take a data-informed guess on what other good reasons Google might have had for this major revamp of their most important interface. 

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Topics: UX, CRO, Design Strategy

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