Blog

Where UX, CRO and design meet machine learning & neuroscience.

Eye Tracking Website Study - Insights from 200 Websites

Posted by Fabian Stelzer

At EyeQuant, we do a lot of eye-tracking as part of our mission to teach computers to see the web like humans do. The main purpose of our studies is to find the statistical patterns that power our attention models (which you can use to instantly test your websites!) Today, we're sharing 3 of the most surprising insights we found. 

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Landing Pages That Convert | Less Is More

Posted by Kurtis Morrison

When I'm chatting with clients, partners, and prospects, I find myself talking a lot about the idea of “visual clutter”. My colleague Bitsy has written extensively on the topic of “attention-driven design”, but I wanted to add my take on the issue.

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Designers & Growth Hackers: Show Your Process

Posted by Bitsy Knox

Show me, don’t tell me: visually communicating your process eases tensions across departments, and will make your design meeting a hell of a lot easier.
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Ending the War Between Data and Creativity: Big Ideas from Media Evolution's The Conference (Video)

Posted by Bitsy Knox

Last week in Malmö, Sweden, innovators like Reddit co-founder Alex Ohanian, branding expert Cindy Gallop, and EyeQuant's very own Fabian Stelzer convened to speak about the future of design, technology, and communications at Media Evolution's The Conference. During his presentation, Fabian walks us through a defining question for many at The Conference - an issue which has integral to any discussion about branding, advertising, and marketing. That is, how do we reconcile data with creativity? 

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Lame Optimization Ideas Hold Up Design Meetings: Here's How to Stop Them

Posted by Bitsy Knox

There’s an age-old saying that goes, “The only thing that stands in the way of a business making more money is a design committee meeting.”

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UX Web Design | Build Better Sites and PPC Landing Pages

Posted by Bitsy Knox

“If houses were built the way software is built, the first woodpecker would bring down civilization.” (Anon.)

A building and a website aren't so different, really. Someone had to design it, and many more people have to use it. In this post, we'll look at 4 ways to work with UX experts, rein in design ego, and build a website that's made for change.

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Topics: UX, Design Strategy

AB Testing Plan | Find Out What To AB Test

Posted by Bitsy Knox

This is a guest post by Francis Teo, Lead Conversion Strategist at Conversions Guaranteed

A/B testing is fast gaining popularity as a scientific method to increase conversions of your website.

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EyeQuant is now available on ExactTarget's HubExchange

Posted by Bitsy Knox

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Topics: CRO, UX, Workflow & Tools

Improve A/B Tests by Spying on Competitor Landing Pages

Posted by Bitsy Knox

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Web Design for Color Blind Users

Posted by Bitsy Knox

108 Million Web Users Are Color Blind: How Do They See Your Website?
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