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Where UX, CRO and design meet machine learning & neuroscience.

Landing Page Example - How Amazon Could Improve It’s Landing Pages

Posted by Kurtis Morrison

As most of you probably know, Amazon offers a premium membership called “Prime”, which allows you to get fast, free shipping on your purchases, as well as other benefits like streaming video and music. If you shop a lot on Amazon, it’s a pretty good deal at just $99/year, which is why many people (including myself) have signed up.
To drive these subscriptions, Amazon has a landing page set up where it offers users the opportunity to sign up for a free trial of Prime service. I decided to run a quick audit of this page and see if there might be some opportunity to improve it. For all the EyeQuant users out there, this is a good example of how you can use EyeQuant on your own sites.

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Topics: Design Critiques, CRO, UX

Why The New Google Search Ads Design Is a Work of Genius

Posted by Fabian Stelzer

It's official - Google has rolled out a major redesign of their search results and search ads. The company line, as outlined by Jon Wiley - Google's lead designer for search - is that the new design improves "readability and creates an overall cleaner look", while the redesign of the ads is "making the multi-device experience more consistent."
Google's desktop ads now do match the design of their mobile versions and achieving multi-device consistency certainly is a great reason. We'd like to take a data-informed guess on what other good reasons Google might have had for this major revamp of their most important interface. 

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Topics: UX, CRO, Design Strategy

Landing Pages That Convert | Less Is More

Posted by Kurtis Morrison

When I'm chatting with clients, partners, and prospects, I find myself talking a lot about the idea of “visual clutter”. My colleague Bitsy has written extensively on the topic of “attention-driven design”, but I wanted to add my take on the issue.

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Designers & Growth Hackers: Show Your Process

Posted by Bitsy Knox

Show me, don’t tell me: visually communicating your process eases tensions across departments, and will make your design meeting a hell of a lot easier.
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Ending the War Between Data and Creativity: Big Ideas from Media Evolution's The Conference (Video)

Posted by Bitsy Knox

Last week in Malmö, Sweden, innovators like Reddit co-founder Alex Ohanian, branding expert Cindy Gallop, and EyeQuant's very own Fabian Stelzer convened to speak about the future of design, technology, and communications at Media Evolution's The Conference. During his presentation, Fabian walks us through a defining question for many at The Conference - an issue which has integral to any discussion about branding, advertising, and marketing. That is, how do we reconcile data with creativity? 

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Lame Optimization Ideas Hold Up Design Meetings: Here's How to Stop Them

Posted by Bitsy Knox

There’s an age-old saying that goes, “The only thing that stands in the way of a business making more money is a design committee meeting.”

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AB Testing Plan | Find Out What To AB Test

Posted by Bitsy Knox

This is a guest post by Francis Teo, Lead Conversion Strategist at Conversions Guaranteed

A/B testing is fast gaining popularity as a scientific method to increase conversions of your website.

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EyeQuant is now available on ExactTarget's HubExchange

Posted by Bitsy Knox

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Topics: CRO, UX, Workflow & Tools

Web Design for Color Blind Users

Posted by Bitsy Knox

108 Million Web Users Are Color Blind: How Do They See Your Website?
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What Are the Best Colors for Websites and Branding to Capture User Attention

Posted by Bitsy Knox

Effectively use color to capture user attention and increase conversions.

Color permeates our actions and reactions to everything we do; it plays into our sense of identity, into our choices, into our relationship with the world around us.

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Topics: CRO, UX, Design Strategy

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