Where UX, CRO and design meet machine learning & neuroscience.

Google Analytics' Hilarious New Videos Pinpoint the Horrors of Online Shopping

Posted by Bitsy Knox

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Topics: Design Strategy, UX

"50% of all users don't buy because they can't find what they're looking for" - Shane Cassells, Google

Posted by Fabian Stelzer

If you're interested in conversion optimization, you must check out Google Conversion Expert Shane Cassells' excellent presentation in its entirety - his points are very much in line with our mission at EyeQuant: help your users find what they are looking for on your websites as quick as possible. 

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Topics: Design Strategy, UX, CRO

The Power of Eye-Tracking Results in A/B Testing

Posted by Fabian Stelzer

The Conversion Optimization gurus from WiderFunnel, without a doubt one of the most reputed international agencies around, have set up a cool website called ConversionSkills that prompts you to guess the results of A/B-n tests. Here's an example of 3 landing page variations selling business cards:

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Topics: CRO, Design Strategy

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