Blog

Where UX, CRO and design meet machine learning & neuroscience.

If 95% of purchasing decisions are unconscious, why are you wasting budget on focus groups?

Posted by Lorna Crowley

Okay, okay. I’ll admit, that’s a rather inflammatory statement but the sentiment remains. For decades, businesses have facilitated focus groups to directly engage with their customers, with the view of collecting more ‘real’ insight into their opinions and the emotions driving purchasing behavior. Whilst this feedback is highly valuable, many businesses are placing too much emphasis on the results, especially when there may be a more accurate, faster and cost-effective method of using consumer insight at scale to influence marketing decisions. *drum roll please* Introducing the power of neuromarketing…

Read More

Hotel Website Design - EyeQuant Rates the Best UX

Posted by EyeQuant Editor

 The budget hotel business isn't easy. In a crowded, price-sensitive market, it can be difficult to stand out. For budget hotel brands, a good website is one of the few ways to make a positive impression on potential guests before they choose a place to stay. In this post, we’re going to rank 8 of the top US budget hotel brand websites and see which ones deserve 5-stars in terms of design, and which ones don’t.

Read More

Which UK car rental brand has the best UX design?

Posted by EyeQuant Editor

Admit it - you check up on your competitors from time-to-time to see what they're up to. It's human nature, and in many cases it's a prudent business move.

Read More

Increase Ecommerce Sales with Cleaner Design

Posted by EyeQuant Editor

Internet Retailer recently released its top 500 guide (note: paywall), which tracks the performance of the largest eCommerce sites in the world.

Read More

Improve A/B Tests by Spying on Competitor Landing Pages

Posted by EyeQuant Editor

Read More

Subscribe to Email Updates