Blog

Where UX, CRO and design meet machine learning & neuroscience.

Why The New Google Search Ads Design Is a Work of Genius

Posted by Fabian Stelzer

It's official - Google has rolled out a major redesign of their search results and search ads. The company line, as outlined by Jon Wiley - Google's lead designer for search - is that the new design improves "readability and creates an overall cleaner look", while the redesign of the ads is "making the multi-device experience more consistent."
Google's desktop ads now do match the design of their mobile versions and achieving multi-device consistency certainly is a great reason. We'd like to take a data-informed guess on what other good reasons Google might have had for this major revamp of their most important interface. 

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Topics: CRO, UX, Design Strategy

Eye Tracking Website Study - Insights from 200 Websites

Posted by Fabian Stelzer

At EyeQuant, we do a lot of eye-tracking as part of our mission to teach computers to see the web like humans do. The main purpose of our studies is to find the statistical patterns that power our attention models (which you can use to instantly test your websites!) Today, we're sharing 3 of the most surprising insights we found. 

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Lame Optimization Ideas Hold Up Design Meetings: Here's How to Stop Them

Posted by Bitsy Knox

There’s an age-old saying that goes, “The only thing that stands in the way of a business making more money is a design committee meeting.”

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UX Web Design | Build Better Sites and PPC Landing Pages

Posted by Bitsy Knox

“If houses were built the way software is built, the first woodpecker would bring down civilization.” (Anon.)

A building and a website aren't so different, really. Someone had to design it, and many more people have to use it. In this post, we'll look at 4 ways to work with UX experts, rein in design ego, and build a website that's made for change.

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Topics: UX, Design Strategy

AB Testing Plan | Find Out What To AB Test

Posted by Bitsy Knox

This is a guest post by Francis Teo, Lead Conversion Strategist at Conversions Guaranteed

A/B testing is fast gaining popularity as a scientific method to increase conversions of your website.

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EyeQuant is now available on ExactTarget's HubExchange

Posted by Bitsy Knox

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Topics: CRO, UX, Workflow & Tools

Web Design for Color Blind Users

Posted by Bitsy Knox

108 Million Web Users Are Color Blind: How Do They See Your Website?
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What Are the Best Colors for Websites and Branding to Capture User Attention

Posted by Bitsy Knox

Effectively use color to capture user attention and increase conversions.

Color permeates our actions and reactions to everything we do; it plays into our sense of identity, into our choices, into our relationship with the world around us.

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Topics: CRO, UX, Design Strategy

How Change Blindness Affects User Perception of Websites

Posted by Bitsy Knox

We tend to like to think that we are aware of everything going on around us; after all, we are conscious human beings, and we notice changes to our surroundings, right?

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Why Design Needs Science

Posted by Bitsy Knox

As part of a new series on the EyeQuant blog, we turn to our customers and friends to answer questions about web design, UX, and conversion optimization with their personal experiences and stories. First up: Tom Greenwood of Wholegrain Digital!

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