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Where UX, CRO and design meet machine learning & neuroscience.

A/B Testing Best Practices - Why your A/B Testing Program isn’t Working

Posted by Kurtis Morrison

By Kurtis Morrison, VP Client Services at EyeQuant

Over the past 4 years I’ve met somewhere between 500 and 1000 conversion optimization practitioners. I meet more every week, and with every person I meet I try and learn a little something. I ask lots of questions. One of my favourite questions is this:

What percentage of your A/B tests are “winners”?

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It seems simple enough. The ultimate KPI for any conversion optimization program is uplift. Without uplift, there is no measurable ROI of conversion optimization. There’s no tangible reason for management to take it seriously as a function. So you’d think that people in CRO - who spend all day looking at metrics and data - would know their own numbers, right? Yet in most cases, the people I talk to have only a rough idea of what their win-rate is, and many don’t really know. (FYI: the reported "win rates" range from 20% to around 70%)

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Designers & Growth Hackers: Show Your Process

Posted by Bitsy Knox

Show me, don’t tell me: visually communicating your process eases tensions across departments, and will make your design meeting a hell of a lot easier.
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Lame Optimization Ideas Hold Up Design Meetings: Here's How to Stop Them

Posted by Bitsy Knox

There’s an age-old saying that goes, “The only thing that stands in the way of a business making more money is a design committee meeting.”

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AB Testing Plan | Find Out What To AB Test

Posted by Bitsy Knox

This is a guest post by Francis Teo, Lead Conversion Strategist at Conversions Guaranteed

A/B testing is fast gaining popularity as a scientific method to increase conversions of your website.

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EyeQuant is now available on ExactTarget's HubExchange

Posted by Bitsy Knox

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Topics: CRO, UX, Workflow & Tools

How to Find a Common Language in Design Meetings

Posted by Bitsy Knox

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Topics: CRO, UX, Workflow & Tools

What's in a Heatmap? Predictive Eye-Tracking versus Click-Tracking

Posted by Fabian Stelzer

Here at EyeQuant, we are often asked what the difference is between EyeQuant and click-tracking tools such as ClickTale or Crazy Egg. Many marketers assume they are the same thing – afterall, they're all heatmaps of your webpage, right?

Indeed they are, but a heatmap is just a means of visualizing data. The insight you gain from any particular heatmap is based entirely on what kind of data it actually represents. For example, you can have a heatmap showing where heat (literally) is escaping from inside your home, and you can also have a heatmap representing the volume of “tweets” from a given geographic area:

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Topics: CRO, UX, Workflow & Tools

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