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Spring is here! And it’s a great time to explore new design trends and find fresh inspiration. Here’s a round-up of what’s new this month:
In this article, the pros at Canva reveal 5 ways the newest findings in neuroscience can help you design a site that will appeal directly to the brains of your audience.
This week, our very own Jon Sketchley, shares some product expertise on what predictive eye-tracking is and which companies are nailing data-driven design.
Our product team is embarking on an exciting project, they’re looking to partner with more customers to validate correlations between EyeQuant design metrics and website performance data from Google Analytics.
Join us as we reveal new use cases for embedding visual attention data into our workflows. From improving app development, email optimisation, split-testing landing pages, POS merchandising and much more.
Time: May 13, 2021 01:00 GMT -> Save your seat
Can’t make it? Register for the webinar and we’ll send you the recording anyway 🙂
Check out our growing Help Section, it covers really useful content, such as:
EyeQuant now instantly maps out the emotional impact of your designs.
Why is this important? Well, first impressions count. Visceral emotional design has the power to transform functional products into unforgettable digital experiences.
Here’s a short clip of the new Excitingness Map. The areas of the design highlighted in green below, are more likely to trigger a visceral reaction and are therefore very stimulating. Whereas, the areas that are highlighted red by the Excitingness Map are less likely to elicit a visceral response and therefore contribute to a much calmer design. You can use this data to strengthen the emotional impact of your product experiences ensuring the key pieces of information evoke the right level of emotion.
The Excitingness Map is available to all EyeQuant customers for all future analyses, so log into the platform today to see how your latest designs will capture emotion.
You can now share the success of your design comparisons even faster than before.
Want to see the precise impact certain design changes have on the visibility of specific elements? Want to see how your design compares to multiple competitors’? You can now use the comparison feature to view up to 6 design analysis results side-by-side and easily share the results with your partners, stakeholders or customers without having to download it first.
Now within EyeQuant, you can easily create a public share link for up to 6 design comparisons so that other team members can see a side-by-side comparison.
How does it work?
If you’re not already using EyeQuant’s comparison feature you can read how to compare designs here.
Great news! We’ve made some updates to EyeQuant’s Regions of Interest tool to make the results more strong and stable.
In some cases, small changes to the size of a region had large effects on the region’s value. We’ve now made some adjustments to our algorithm that makes the region values more robust to small changes, so you will no longer see unusual large jumps in the ROI value when adjusting the size of a region.
What you’ll notice
On the bottom of the results page you can now scroll through the analyzes within the same project. Easily navigate through the analyzes within a project and click any thumbnail image to view the results of the analysis. The result you’re viewing currently will be highlighted in blue. Analyzes to the right were completed previously, and analyzes to the left were completed after the current analysis. Click on the left/right arrows to scroll through the thumbnails.
The Clarity Map is now available on the (read-only) Shared Results Page. If you send a share link to someone, they can view the Clarity Map under the Design Metrics Tab.
A new video tutorial has been added to the EyeQuant help pages called, “Analyzing Emails”. This tutorial will walk you through using EyeQuant to analyze email campaigns for marketing purposes.
A new video tutorial has been added to the EyeQuant help pages called, “Uploading a Design”. This is the first video of a planned series to help you navigate through the app.
The EyeQuant Browser Extension for Chrome is here! The extension lets you instantly analyze any page you’re currently viewing in your browser ‘on the go’. This gives you 100% control over the screenshot you’d like to see results for. (Note that this is currently only available for Google Chrome browsers.)