We recently posted a video about identifying the most relevant content on any design.  The 3Ws Framework above helps you to pinpoint which elements should be seen first, no matter what type of page.  Since today’s users tend to have a shorter attention span, the most important content should stand out and be the most visible.  Leverage visitor attention and make sure the right content gets seen first.

Watch the video: https://youtu.be/KUD3qSlC7JQ