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We know attention is limited. The eyes convey more than a hundred billion signals to the brain every second – that’s a huge amount of information to process and understand. For decades, researchers have considered the human eye a window to understand people’s behaviour and assess what is going on in the subconscious.

Our laboratory studies quantify people’s gaze patterns and eye movements such as saccades (quick movements), fixations (steady gaze), and smooth pursuit (following a moving object), to determine the relative importance of visual features. We use this to understand the viewer’s unconscious priorities when looking for task-relevant information.

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Inspired by biology, we apply artificial neural networks (ANN) to create a prediction of how users will perceive a design in the first three to five seconds of viewing.

Our predictive models analyze over 1.6m data points across 20,000 experiments involving hundreds of participants to detect which design characteristics (such as luminance, edge density, saturation, structural architecture, and much more) evoke human attention within the first 3-5 seconds.

Our simulation is then validated against empirical eye-tracking studies, which have proven EyeQuant’s predictions to be 90% as accurate as conducting physical studies involving hundreds of participants.

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While the technology may be extremely complex, our solution is simple; In a single click, a series of reports highlight areas pertaining to your design’s visual hierarchy, clarity, and emotional impact so that you can make better, data-driven decisions to increase conversion and improve customer experience.

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Our Research Partners

We are proud to be working with world-class experts at The Institute of Cognitive Science, University of Osnabrück in Germany, one of Europe’s leading Cognitive Science research institutions.

We also collaborate closely with leading research institutions around the world, including the NextGenVis network, which aims to train the next generation of European visual neuroscientists; All to ensure we have the very best minds dedicated to pushing the boundaries of what is technically possible by combining neuroscience and AI to solve real-world problems, like diminishing attention spans.

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To learn how EyeQuant could improve your design process and increase conversion rates, book some time with one of our specialists.