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How EyeQuant’s eye tracking data is being infused into agency creative design decisions.
How leading Italian agency GreatPixel used EyeQuant to increase conversions by more than 30%
How Big Rock used EyeQuant to increase website conversion rates by 27%
How GROUPON used EyeQuant to significantly optimize their website.
How British Gas increased conversions by 50%
How MONITO improved efficiency of its design process by testing 12 designs in one day
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“Since EyeQuant is based on a huge data pool and simulates the course of the gaze, it is possible to carry out the analysis without implementing tracking codes. We can also check design mockups, which is a great advantage for our work. The accuracy of the simulated gaze is very impressive.”
“We use EyeQuant to analyse our analytics dashboards, it helps us quantify the impact our design changes have on user attention. We share the Clarity Scores with our agencies and other departments to communicate how the colour, contrast, branded elements and layout can all negatively affect the visualisation of data.”
“I like EyeQuant a lot because it’s so fast. It’s a scalable approach to UX. I can get insights in seconds that help me define a test hypothesis, without any tracking code on the website.”
“At Canon, we use EyeQuant to refine our designs and to ensure the most important design elements get the maximum exposure and the best readability. It’s like spell check, but for designs.”
“With EyeQuant, we’re able to bring data into the heart of our design phase, making sure we hit our goals for both iterative and unique designs.”
“What used to take dedicated lab equipment and dozens of testers (and therefore cost thousands of dollars and take weeks), can now be done in a few seconds and for a few dollars thanks to EyeQuant.”
“This is a must-have for every user experience designer. We use EyeQuant for expert reviews, prototyping and of course a whiteboard when it comes to ideation.”
“With EyeQuant, we are able to quickly improve our designs by easily testing and iterating. The results give us quantifiable data we can act upon.”
“EyeQuant is the essential tool our team uses when we’re validating new website designs. It gives us the data confidence that the ‘what, why and the where’ are always visible, crucial for a great user experience and increased conversion rate.”
“This tool gives our team the ability to ‘test before testing’ our website designs. Not only does this benefit us from a testing, UX, and design perspective, but it also answers questions and quickly resolves debates in our department.”
“We have been using EyeQuant for a number of years now and have seen real benefits for our own business and our clients. It enables us to identify opportunities for improvement in existing websites and new concept designs, bringing objective data into the creative process and delivering fantastic results!”
We utilize this tool with all clients we currently run CRO engagements with. Clients really loves how on-the-fly we can produce quick assessments of pages they are in the process of designing.
EyeQuant is very easy to use, explain, and understand. My recommendations have more impact when I integrate the eye-tracking simulations into my analyses.
With EyeQuant, we are able to quickly improve our designs by easily testing and iterating. The results give us quantifiable data we can act upon.
To learn how EyeQuant could improve your design process and increase conversion rates, book some time with one of our specialists.