Effective design makes it easy for users to find what they’re looking for. In order to win with today’s distracted users, you need to ensure that your most important content is visible within 3 seconds. 70% of websites fail to do this. With EyeQuant's Visual Attention Analysis, you can easily understand how users will respond to your designs before they go live. This ensures you can shine the spotlight on key content from the moment the designs are launched.
Most websites are simply too cluttered. Having too much content on a page causes cognitive load for users and leads to confusion and frustration. With EyeQuant's Clarity Score, you can objectively measure the clarity of your own designs, compare alternatives, and benchmark against competitors and importantly understand how best to make users engage with your key messages and CTAs.
The visual design of a page can dramatically affect users first impressions, including their emotional perception of your website. With EyeQuant's Excitingness Score, you can identify whether your creative will have a stimulating or calming effect on users and therefore how they will respond to your messaging and product. A score of 0 indicates an extremely calm, or even boring design, whereas a score of 100 means your design is extremely stimulating.
EyeQuant can analyze wireframes, mockups, and prototypes as well as content that's already live. It doesn't matter if it's for desktop or mobile, logged-in or logged-out views. It could be your own design or your competitors' - as long a you've got an image file or URL, you can analyze it in a matter of seconds.
And since it doesn't require you to place any tracking code on your website, you won't have to worry about web performance issues or the security of your customers' data.
EyeQuant's dedicated team of experts will help you get the most out of our game-changing technology. This includes a comprehensive onboarding program, training and a practical playbook for how to maximize the effectiveness of any digital interface.