When brands are investing heavily in paid traffic, every second of user attention counts. But too often, design decisions still rely on gut feel, subjective opinions, or long testing cycles before anyone uncovers what’s actually limiting conversion.

That’s the gap leading marketing agency Tinuiti’s CRO team set out to close. In our latest webinar, Spencer Gray, CRO Program Manager, shared how EyeQuant has become their go-to tool for instantly understanding user attention, strengthening pitches, de-risking creative decisions — and why it’s always his starting point before analytics.

Here’s a look at their workflow, top learnings and how predictive attention insights are reshaping their approach to conversion optimisation.

Watch the full webinar below: