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In the world of digital marketing, email campaigns play a pivotal role in attracting and converting customers.

As the Black Friday frenzy approaches, marketers are gearing up for one of the busiest shopping weekends of the year. For example, did you know that in 2022, UK consumers spent more than £9bn during the Black Friday weekend – more than half of which was from online sales?

This year, online sales are expected to account for 63% of all Black Friday spending, with an average spend of £189.59 per person over the Black Friday weekend.

To stay ahead of the competition and ensure your Black Friday emails stand out, you can leverage the power of EyeQuant – our AI-powered tool that harnesses eye-tracking data to create visually compelling designs.


Understanding the Power of EyeQuant

EyeQuant is not just another design tool – it’s a game-changer in the realm of design optimisation. By utilising advanced AI algorithms and eye-tracking data, EyeQuant analyses visual elements within your email designs to predict where the human eye will focus. 

This innovative approach ensures that your emails are not only aesthetically pleasing but also strategically crafted to direct the viewer’s attention where you want it to go.


The Science Behind EyeQuant

EyeQuant’s success lies in its ability to simulate human visual perception. Based on real eye tracking studies with more than 90% accuracy, it takes into account factors such as colour contrast, font size, image placement, and overall layout to predict the areas of an email that will attract the most attention. This data-driven approach allows marketers to make informed design decisions that directly impact user engagement and conversion rates.


How EyeQuant Can Improve Your Black Friday Campaigns

Attention-Grabbing Visuals

Black Friday emails are flooded with deals and promotions. To ensure your message doesn’t get lost in the noise, EyeQuant helps you create designs that instantly capture attention. By understanding how users visually process information, you can strategically place key elements to maximise impact.

EyeQuant Attention Maps offer insights into how user attention is distributed across different areas of a design. This tool helps to optimise the placement of important elements and key information.

Optimised Call-to-Action (CTA)

The success of any email campaign hinges on a compelling call-to-action. EyeQuant assists in optimising the placement, size, and colour of your CTAs, ensuring they stand out and encourage immediate action. With Black Friday deals flying off the virtual shelves, a strategically placed and visually appealing CTA can be the difference between a browse and a purchase.

The EyeQuant Perception Map highlights what users see in the first three seconds of landing on a webpage or email. Does your CTA make the cut?

Tailored Content Hierarchy

Black Friday emails often feature a variety of products and discounts. EyeQuant helps you establish a clear content hierarchy, guiding your audience through the email in a way that aligns with their natural viewing patterns. This ensures that your most enticing offers are presented prominently, increasing the likelihood of conversions.

Pro tip: During the Black Friday and Cyber Monday weekend, more than 75% of eCommerce traffic will be via mobile devices. Use EyeQuant to analyse your designs on desktop and mobile!

More Expert Tips

See How to Use Eye-Tracking Data to Improve Email Performance.


Try EyeQuant Today

In the lead-up to Black Friday, where every click counts, leveraging EyeQuant for your email campaigns is a strategic move that can set you apart from the competition. The precision of AI-driven design optimisation and the insight gained from eye-tracking data can make a significant impact on your conversion rates.

Ready to take your Black Friday email campaigns to the next level? Experience the power of EyeQuant for yourself with our free trial

Manuel Recalde

Customer Success Manager

Manuel is responsible for the success of EyeQuant clients. With a background in customer success and community building in the SaaS and retail sectors, he sees through the client lifecycle from onboarding, training, creating success plans and, most importantly, making sure the client's goals are being achieved through the use of EyeQuant.