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The most basic job of web design is to ensure that users can find what they’re looking for as...
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The 4th of July is nearly upon us, and US retailers are scrambling to promote their holiday sales. One of...
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By now, most companies of a certain size have made at least one attempt to institutionalize UX. But few...
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Data shows that most websites are too cluttered. In our last post we wrote about the challenges posed by...
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[Note: this post is also available as a SlideShare presentation.} Information overload: two words that succinctly describe the reality...
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Demystifying Website Heat Maps: A Complete Guide for Enterprise Buyers. Heat maps: it’s probably the broadest, most popular category...
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Carousels. Sliders. Rotating banners. Whatever you call them, we all know them. They inhabit the home pages of most...
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It’s one of the oldest debates in web design and digital marketing: which colour should you use for call-to-action...
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The budget hotel business isn’t easy. In a crowded, price-sensitive market, it can be difficult to stand out. For budget...
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Admit it – you check up on your competitors from time-to-time to see what they’re up to. It’s human nature,...
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Heat maps: It’s probably the broadest, most popular category of insight tools available to any company that wants to understand and improve the user experience on their website.
They’ve been around for years, and most companies have used them at some time or another. They’re a staple tool for Analytics departments, Conversion Optimization teams, and User Experience professionals everywhere.

To learn how EyeQuant could improve your design process and increase conversion rates, book some time with one of our specialists.