Skip to main content
We value your privacy
This website uses cookies to ensure you get the best experience on our website.
Why do users miss what seems obvious?
In our latest webinar, Professor Peter König, one of the world’s leading experts in visual neuroscience, explores what actually happens in the brain when someone lands on your page – and why so many well-designed experiences still underperform as a result.
From how attention is selected in the first few seconds, to why visual clutter, hierarchy and contrast play such a critical role, this session unpacks the science behind what users notice (and what they don’t).
Watch the full webinar below:
Sign Up For Our
Newsletter
We thought you might like these too
Posted by: Gemma Todd
Webinar: Stop guessing if your creative will work
In this session, we explored how teams can move beyond instinct and start making creative decisions based on how...
Read more
Posted by: Gemma Todd
Webinar: Your First Test For Every Creative
What does attention prediction actually look like in day-to-day design work? In this month’s webinar, we’re joined by leading...
Read more
Posted by: Gemma Todd
Webinar: Where Attention Prediction Is Heading in 2026
The way teams predict attention is changing fast — and so are the tools that make it possible. In our...
Read more