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How Cocomore uses EyeQuant to enhance heuristic analysis with instant data
Cocomore is a Germany-based digital agency with a focus on Marketing, IT and Experience Design and a specialization in complex eCommerce projects and digital transformation. To be successful in today’s crowded landscape, marketing agencies need more than just ideas; they need to use innovative technology to bring data and insights into pitches, campaigns and projects to win over stakeholders by removing subjectivity from sign-off processes.
When a new client first connects with Cocomore, they often receive an expert review of their website. Cocomore’s User Experience consultants utilize different heuristic analyses based on behavioral psychology to investigate possible shortcomings of their customer’s designs and concepts. EyeQuant’s technology for predictive design analysis plays a crucial role in this process; it delivers a number of different visual interpretations of possible issues and conversion killers. These results give way to productive conversations between Cocomore and their clients based on actual data: Cocomore can immediately suggest improvement ideas for quick wins and transformative changes.
Once these issues have been identified and addressed, they use EyeQuant to validate new variants and designs to see how the changes affect user behavior and drive conversions. Customers respond more easily to the visual validation, giving Cocomore an edge in making data more meaningful.
To learn how EyeQuant could improve your design process and increase conversion rates, book some time with one of our specialists.