The tool of choice for serious Eye-Ball Optimization:
EyeQuant delivers Eye-Tracking results within seconds

What will users scan first?

Analyze Attention, Optimize Conversion

EyeQuant is a patent-pending neurotechnology that helps you optimize user attention on your websites. It predicts within seconds where users will look and what users will see, enabling rapid and cost-efficient conversion optimization. In contrast to other approaches, EyeQuant delivers more than 90% of an Eye-Tracking study's performance and is based on a decade of institutional academic research with over 400 human subjects. Years of neuroscientific excellence are now available via a convenient web service: simply upload your screenshots to our web service or API and EyeQuant will immediately provide actionable results.

"We've seen heatmap services before, but EyeQuant's our clear winner. Its stunning performance and scientific background make it the current tool of choice for serious eyeball-optimization."

Constantin Rehberg, Editor-in-Chief, SEO-united

Which elements garner most attention?

A neuroscientific revolution in web design

Optimizing the design and layout of your websites, landing pages or newsletters has never been so easy, fast and cost-efficient:

• Proven Performance: more than 90% of an Eye-Tracking study's performance at less than 1% of its cost and time.
• Scientific Excellence: the EyeQuant technology is being developed and evaluated by a team of computational neuroscientists at the lab of Prof. Dr. Peter König - one of Europe's most renowned brain researchers.
• Successful Customers: EyeQuant's customers include some of Europe's most successful digital advertisers, publishers and agencies: Tribal DDB, QUISMA, studiVZ, Hurra.com and many more.
• Immediate Benefits: By optimizing attention, EyeQuant customers see conversion lifts of up to 170%.

Feature-packed and intuitive: the EyeQuant web service

Access EyeQuant via a convenient web-interface, get results within seconds:

• Perception Maps: What will users see within the first few seconds?
• Attention Maps: Which elements garner most attention overall?
• Regions of Interest: ROIs are user-defined areas of particular interest: think logo, call-to-action, bullet points or images.
• Organize and Compare: EyeQuant makes it easy to organize, manage and compare screenshots and analyses.
• PowerPoint Export: share all results in a snap with customers, coworkers and your department: your presentation is just a click away!

Why it works

EyeQuant combines a decade of neuroscientific research in attention psychophysics with the most current computer models of human attention.

The models are based on empirical Eye-Tracking data that has been gathered in numerous studies with over 400 human subjects.

The decisive difference to other approaches is that EyeQuant is using a proprietary method to extract attention signatures from each subject – think of it as a kind of visual DNA that mirrors preconscious attentional preferences.

By pooling together a large enough number of attention signatures, EyeQuant generates a representative model of human attention that is now able to accurately predict the attentional effect a website will have on visitors.

Prof. Dr. Peter König, Neuroscientist, University of Osnabrück, Germany

Incredible technologies need a credible science

You wouldn't trust a layman to perform brain surgery. Why would you trust anyone but a visual neuroscientist when it comes to attention analytics?

EyeQuant has been developed and validated by professor Peter König and his Neurobiopsychology Lab at the University of Osnabrück, Germany. König is one of the world's leading experts on human visual attention and has published numerous peer-reviewed studies in high impact journals like Nature.

His team's application-driven approach has also been covered by several news and technology magazines, including a feature by WIRED.

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