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Most digital optimisation happens after launch. After the traffic. After the budget is spent.
In this session, Giovanni Pola, founder of global digital experience agency
Vertelya, walks through a smarter approach:
combining behavioural insight, AI and predictive attention to validate digital
experiences before anyone ever sees them.
He covers their methodology – NEKTAR – and how it works in practice, including
a case study with Enel — a global energy provider — that delivered +14% click-through
rate and +15% increase in conversions.
You’ll also hear from EyeQuant CEO Kramer Reeves on three new features that make
applying predictive attention to your own work even easier: smarter recommendations,
our benchmarking agent, and our new MCP server.
Watch the full webinar below:
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