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London, 18 December 2019 – EyeQuant, the attention predicting AI, has been selected by leading conversion rate optimisation agency, Binary Bear, to identify how brands can transform conversion killers into conversion rate winners.
“As an agency, we rarely have access to brands’ website analytics until we pass their lengthy data security processes and sign them as a new client. Thankfully, because EyeQuant doesn’t require any website tracking code, we can use the predictive insights to understand how users move through websites, the actions they are likely to take, and most importantly, what’s preventing users from completing page goals,” says Joe Doveton, Founder and CEO, at Binary Bear.
Joe added, “I’ve been in the conversion rate optimisation business for over 10 years, I’ve had the opportunity to use some of the most intelligent tools available, but nothing compares to the accuracy or insights provided by EyeQuant. What’s more, it costs less than 1% of the usual fee and time required to conduct real eye-tracking studies.”
Charlie Blake-Thomas, CEO at EyeQuant, commented: ‘We’re delighted to welcome Binary Bear to our ever-expanding customer base. Joe and the team are industry-leading conversion rate optimisation specialists, and together with our growing network of agency clients, we’re building a community of individuals that are passionate about improving the usability of the internet – one website at a time”
EyeQuant gives brands the power to accurately predict, with over 90% accuracy, how customers engage with designs on websites, apps, digital banners, print adverts and more. Fusing the power of neuroscience with AI, EyeQuant enables businesses and creative agencies, like Google, LEGO, Unilever and Virgin Media, to save time, cut costs and significantly increase revenue by improving the effectiveness of their design and conversion processes.
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