Blog

Where UX, CRO and design meet machine learning & neuroscience.

How A.I. can help you advocate for website design changes.

Posted by Kurtis Morrison on May 22, 2018

Most websites are too cluttered and fail to efficiently guide users to the content they're looking for. But making changes to your company's website can be a serious headache. Every stakeholder has an opinion, and getting anything done can be a major challenge. If you work for a digital agency dealing with client websites, this likely rings especially true.

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E-Commerce Optimisation: treat your PDP as a sales conversation

Posted by Kurtis Morrison on May 17, 2018

This is a guest post by Johann Van Tonder, E-Commerce optimisation expert, COO at AWA Digital and Co-Author of the book "E-Commerce Website Optimisation" (Kogan Page).
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Topics: CRO, Design Strategy

EyeQuant's new AI instantly tells you how eye-catching your ads are.

Posted by Kurtis Morrison on May 02, 2018

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Amidst run-up to GDPR, consider less invasive, AI-based analytics methods

Posted by Kurtis Morrison on Jan 24, 2018

In May this year, new EU General Data Protection Regulation (GDPR) will take effect. This new, stricter legislation has significant consequences for any online business that collects data about its customers.

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How Cocomore uses EyeQuant to enhance heuristic analysis with instant data

Posted by Dominic Harkness on Jan 22, 2018

To be successful in today’s crowded landscape, marketing agencies need more than just ideas: they need to bring data and insights to the table as well. Cocomore earns their clients' trust by incorporating a host of solutions to meet their customer’s goals, including EyeQuant.

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How Ambition Data makes data actionable for their clients.

Posted by Dominic Harkness on Jan 18, 2018

Digital marketing experts know that having data is critical for understanding and improving digital performance for their clients. But all that data can sometimes be overwhelming - especially for clients and stakeholders who aren't accustomed to it. In order for insights to be shared and undrstood, raw data sometimes needs to be turned into something more meaningful and intuitive. In this case study we’ll show how Ambition Data uses EyeQuant to do just that.

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The science behind why simple, uncluttered design works best

Posted by Dominic Harkness on Nov 27, 2017

It's become a mantra of today's designers to opt for clean designs. No matter if you're a B2B, eCommerce or SaaS company, limiting the amount of content on a page will almost always positively impact user engagement and conversions. This isn't only based on professionals' opinions and experiences either, but is also backed up by hard data. For example, we ran a study on 300 top websites from different industries and found that there's a clear relationship between how clean a design is and how well it keeps users on a site. Specifically, we found that cluttered designs, the opposite of clean design, lead to higher bounce rates across all industries. Yet, despite all the best practices and data, clutter can still be found all over the web.

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Topics: CRO, UX, Design Strategy

Predictive eye tracking for your website? Here's everything you need to know.

Posted by Kurtis Morrison on Nov 20, 2017

Website heatmaps have been a popular analysis tool for years, and there are dozens of different vendors out there offering some form of heatmaps - whether they're measuring clicks, mouse movements, or other kinds of engagement.

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How Monito used A.I. to evaluate 12 A/B test ideas in one day

Posted by Dominic Harkness on Nov 01, 2017

A/B testing is a powerful method for testing design variants, but it's also expensive. Each test costs time, traffic, and development resources. Adding to the frustration, only one out of seven A/B tests generates any meaningful uplift in the first place. This means there's always a considerable risk that the test variants will underperform, cost immediate revenue and eat up time and money. Almost all conversion teams feel the strain of limited resources in one way or another.

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Why first impressions matter for UX

Posted by Dominic Harkness on Oct 25, 2017

The user experience starts way before anything is read or clicked. It only takes 50ms for users to form a first impression of your website. These are gut reactions that are emotional at heart and result from the way your site is designed. It can lead users to be excited, calmed, or even bored right as they land on the page. This is why it's important to make sure that your design evokes emotions that match your product or service.

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Topics: UX, Design Strategy