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Data has long been heralded as the panacea for all problems marketers face. From poor click-through rates to unopened...Read more
With a growing number of conversion testing tools appearing on the market, it’s no surprise that nearly every agency...Read more
To some, AI is another fad to follow, a big-budget trick used by fancy agencies and businesses. To others,...Read more
Most websites are too cluttered and fail to efficiently guide users to the content they’re looking for. But making...Read more
This is a guest post by Johann Van Tonder, E-Commerce optimisation expert, COO at AWA Digital and Co-Author of...Read more
In May this year, new EU General Data Protection Regulation (GDPR) will take effect. This new, stricter legislation has...Read more
To be successful in today’s crowded landscape, marketing agencies need more than just ideas: they need to bring data...Read more
Digital marketing experts know that having data is critical for understanding and improving digital performance for their clients. But...Read more
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Heat maps: It’s probably the broadest, most popular category of insight tools available to any company that wants to understand and improve the user experience on their website.
They’ve been around for years, and most companies have used them at some time or another. They’re a staple tool for Analytics departments, Conversion Optimization teams, and User Experience professionals everywhere.
To learn how EyeQuant could improve your design process and increase conversion rates, book some time with one of our specialists.