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1. “Less is more” It has been statically proven, the more clutter on a page, the higher the bounce...Read more
Okay, okay. I’ll admit, that’s a rather inflammatory statement but the sentiment remains. For decades, businesses have facilitated focus...Read more
Data has long been heralded as the panacea for all problems marketers face. From poor click-through rates to unopened...Read more
With a growing number of conversion testing tools appearing on the market, it’s no surprise that nearly every agency...Read more
To some, AI is another fad to follow, a big-budget trick used by fancy agencies and businesses. To others,...Read more
Most websites are too cluttered and fail to efficiently guide users to the content they’re looking for. But making...Read more
This is a guest post by Johann Van Tonder, E-Commerce optimisation expert, COO at AWA Digital and Co-Author of...Read more
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Heat maps: It’s probably the broadest, most popular category of insight tools available to any company that wants to understand and improve the user experience on their website.
They’ve been around for years, and most companies have used them at some time or another. They’re a staple tool for Analytics departments, Conversion Optimization teams, and User Experience professionals everywhere.
To learn how EyeQuant could improve your design process and increase conversion rates, book some time with one of our specialists.