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How AI is Helping Businesses Avoid Failure | From CRO to Analytics

To some, AI is another fad to follow, a big-budget trick used by fancy agencies and businesses. To others,...

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How to Improve Conversion Rate on a Website

EyeQuant’s ground-breaking pre-live analytics and insights technology empowers brands to predict what users will see, how they will be...

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How A.I. can Help You Advocate for Website Design Changes

Most websites are too cluttered and fail to efficiently guide users to the content they’re looking for. But making...

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E-Commerce Optimisation: treat your PDP as a sales conversation

This is a guest post by Johann Van Tonder, E-Commerce optimisation expert, COO at AWA Digital and Co-Author of...

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How to Improve Your Advertising Effectiveness?

Eyequant’s New AI Instantly Tells How Eye-catching & Effective Your Ads Are. Every day, billions of display ads are...

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AI Based Analytics, Tracking Tools & Website Heatmaps after GDPR

In May this year, new EU General Data Protection Regulation (GDPR) will take effect. This new, stricter legislation has...

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How Cocomore uses EyeQuant to enhance heuristic analysis with instant data

To be successful in today’s crowded landscape, marketing agencies need more than just ideas: they need to bring data...

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How Ambition Data makes data actionable for their clients

Digital marketing experts know that having data is critical for understanding and improving digital performance for their clients. But...

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Simple Web Design: The Science Behind Why Uncluttered Websites Work

It’s become a mantra of today’s designers to opt for clean designs. No matter if you’re a B2B, eCommerce...

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Predictive Eye Tracking Analysis for Your Website

Website heatmaps have been a popular analysis tool for years, and there are dozens of different vendors out there...

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Heat maps: It’s probably the broadest, most popular category of insight tools available to any company that wants to understand and improve the user experience on their website.

They’ve been around for years, and most companies have used them at some time or another. They’re a staple tool for Analytics departments, Conversion Optimization teams, and User Experience professionals everywhere.

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